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Peterson, Vance T. – Trusteeship, 2000
Urges college and university boards of trustees to plan carefully for major fund raising campaigns and offers a "Campaign Readiness Profile" which encourages evaluation of such factors as: giving by board members, the top 10 gifts, validity of the campaign's purpose, the institution's fund- raising history, the urgency of the appeal, fiscal…
Descriptors: Educational Finance, Fund Raising, Governing Boards, Higher Education