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Direct linkKristy M. Hove – ProQuest LLC, 2024
The purpose of this study was twofold. The first aim was to better understand the selection criteria that college students of varying demographic backgrounds find most important when making a final selection of a college or university during their college search process and the promotional information they find to be most useful, particularly…
Descriptors: COVID-19, Pandemics, Consumer Education, Higher Education
George Charles Dart Jr. – ProQuest LLC, 2021
Purpose/Problem: It is estimated more than 75% of Seventh-day Adventist (SDA) college-bound students (rising freshmen) who live in the North American Division (NAD) do not attend an SDA college/university. This is a major challenge for the NAD colleges/universities. Discovering motivators and barriers for SDA college-bound students is vital in…
Descriptors: Higher Education, Marketing, College Choice, Student Motivation
Denise Nelson Nash – ProQuest LLC, 2022
This study explores the college choice process and experiences of California Latinx students applying to selective, four-year institutions. The literature review reveals existing disparities in outcomes for California Latinx students attending open-access institutions, highlighting the potential for private, selective colleges to increase…
Descriptors: Hispanic American Students, College Choice, Outcomes of Education, Access to Education
