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Burkum, Larry G.; Niebauer, Walter E., Jr. – 1988
It would be to the advantage of cable operators to identify, in advance, those subscribers who have a high probability of voluntarily disconnecting their service, in order to develop strategies to anticipate and address the factors that might potentially lead to disconnection. A study developed a method for identifying likely disconnecters.…
Descriptors: Audience Analysis, Cable Television, Marketing, Television Research
Dube, Catherine – NSPI Journal, 1980
Summarizes television research findings and theories, discusses research problems, categorizes instructional television variables, defines and describes "task relatedness," and presents the results of a survey of instructional media professionals concerning their opinions on instructional television use and their reactions to the concept of task…
Descriptors: Educational Television, Instructional Design, Research Problems, Surveys
Braun, Mark J.; Scully, Timothy L. – 1995
This study was grounded in the geography school of diffusion theory, specifically focusing on Ormrod's concept of "spatial receptiveness." A survey was conducted to test how location of residence (urban vs. rural) is associated with consumer attitudes toward high-definition television (HDTV) and other expanded television services.…
Descriptors: Attitude Measures, Mass Media, Population Distribution, Programming (Broadcast)
Warren, Ron – 1991
A survey examined: (1) the needs classroom teachers seek to fill with instructional video; (2) the design features best suited to meeting those needs; and (3) whether current productions possess such features and meet such needs. Ninety-seven instructors (out of 275) from eight Colorado high schools responded to the survey. Initial attitudes…
Descriptors: Educational Television, High Schools, Mass Media Use, Questionnaires
Zhao, Xinshu; Chaffee, Steven H. – 1986
A study reexamined survey data collected in late October 1984 in order to test the validity of the generalization that people are influenced more by television ads than they are by television news. Sampling was based on random digit dialing in Dane County, Wisconsin, and 416 interviews conducted by telephone. Data analysis indicated that the…
Descriptors: Advertising, Elections, Mass Media Effects, News Media
Cohen, Edward E. – 1988
The National Association of Broadcasters conducted a mail survey of local commercial television stations to determine the levels of commercials and non-program material run in programs produced for children under the age of 12. A random selected composite week from the 1986-87 television season was used and 267 stations from a random sample…
Descriptors: Broadcast Industry, Childrens Television, Commercial Television, Programing (Broadcast)
Kromke, Diane – 2001
Closed-circuit television (CCTV) is a promising technology used by many medical centers to support health education activities for patients and their families. It may provide one method of reaching multiple patients at various times and locations, providing consistent, easily repeated information in a low stress manner, but it is unclear how much…
Descriptors: Closed Circuit Television, Health Education, Nurses, Patient Education
LeRoy, David J.; And Others – 1974
During the gavel-to-gavel coverage by public television of the Watergate Hearings of the Select Committee on Campaign Practices, audience makeup and attitudes in Florida were surveyed and profiled. Findings showed that blacks were attracted in greater proportion than whites, and males more than females. Spanish-speaking persons tended to avoid the…
Descriptors: Audiences, Comparative Analysis, Media Research, Political Issues

Atwater, Tony – Journal of Educational Television, 1986
Describes a survey of U.S. public television programers which identified 11 factors perceived as important in making programing decisions; however, it was found that about 70 percent of total variance was explained by five of the factors: audience measures, personal feedback, program strategy, station resources, and intuition. The questionnaire is…
Descriptors: Broadcast Television, Decision Making, Educational Television, Influences
1999
This report presents the data from a national, random sample survey designed by the Kaiser Family Foundation and Princeton Survey Research Associates (PSRA) and conducted by PSRA by telephone between April 6-26, 1999, when 1001 parents of children ages 2-17 were interviewed about their opinions of television, the V-Chip, and the TV ratings system.…
Descriptors: Children, Mass Media Effects, Mass Media Use, National Surveys
Fosdick, Susan Dreyfus; And Others – 1989
The Look-Listen Opinion Project is an annual media literacy survey sponsored by the National Telemedia Council. The 1988-89 survey--the 36th--focused on the opinions of students at the elementary and secondary levels. Students were presented with guidelines for evaluating television programs and asked to select television programs to evaluate.…
Descriptors: Adolescents, Children, Critical Thinking, Elementary Secondary Education
Dewalt, Mark W. – 1988
This study examined the portrayal of eight specific behaviors in prime time television in general, and on those television shows preferred by 1,042 children in preschool through grade 6 who were surveyed to determine their favorite television shows, books, and school subjects. Researchers examined prime time television programs for a period from…
Descriptors: Broadcast Television, Content Analysis, Correlation, Elementary Education
Agency for Instructional Television, Bloomington, IN. – 1980
This report describes a formative evaluation and presents an overview of the background and design of an instructional television series, "On the Level," designed to encourage teenagers' personal and social development. The series includes 12 15-minute video programs, 12 audio programs, and a student workbook. The design issues discussed…
Descriptors: Adolescents, Coping, Educational Television, Formative Evaluation
Peters, Donald Creswell, Jr. – 1979
A study to evaluate four different black and white slow-scan television (SSTV) systems as information delivery systems was conducted using four classes of university students, one at the graduate level and three at the undergraduate level. Each class viewed videotaped examples from the four SSTV systems during one class period, and were asked to…
Descriptors: Comparative Analysis, Costs, Equipment Evaluation, Field Tests
Agency for Instructional Television, Bloomington, IN. – 1980
A formative evaluation was conducted of the instructional television program "Daddy's Girl" from "On the Level," a series of 12 lessons designed to aid secondary school students in dealing with personal and social growth. Designed to teach that adolescents usually have to work out new relationships with their parents and that…
Descriptors: Adolescents, Coping, Educational Television, Formative Evaluation
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