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College Entrance Examination Board, New York, NY. – 1984
Proven market/institutional research techniques and technological developments in computer systems that can be used by college admissions offices to enhance recruitment efforts are discussed in 13 articles. Titles and authors of the articles are as follows: "Student Reactions to College Recruiting Techniques" (Arthur D. Lopatin);…
Descriptors: College Admission, College Choice, Computer Oriented Programs, Consultants
