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Download full textHeathcote, Dean; Savage, Simon; Hosseinian-Far, Amin – Education Sciences, 2020
Although regulations and established practices in academia have focused on a data-rich model of performance information, both to evidence operational capability and to support recruitment, it is considered that this approach has been largely ineffective in addressing student choice behaviour. Historical studies, business, psychology, and…
Descriptors: College Choice, Influences, Decision Making, Foreign Countries
Direct linkJeckells, Harriet – Journal of Marketing for Higher Education, 2022
This research investigates the influential factors impacting CDM among prospective online MBA students, using qualitative interviews. This research focus is contextualised with analysis on the CDM process and the disparity between UK and international students, to gain a deeper understanding of the dynamics of the influential factors. The findings…
Descriptors: Decision Making, Masters Programs, Business Administration Education, Telecommunications
Kamal Basha, Norazlyn; Sweeney, Jillian C.; Soutar, Geoff – Journal of Marketing for Higher Education, 2015
Higher education is an increasingly competitive global market. Consequently, it is crucial that universities fully understand students' motivations in university selection. While past research mainly focused on university-level attributes, this study extends the factors used to evaluate different international universities to include both the…
Descriptors: Higher Education, Global Approach, College Choice, Risk
Kirkup, Catherine; Wheater, Rebecca; Morrison, Jo; Durbin, Ben – National Foundation for Educational Research, 2010
In 2005, the National Foundation for Educational Research (NFER) was commissioned to evaluate the potential value of using an aptitude test as an additional tool in the selection of candidates for admission to higher education (HE). This five-year study is co-funded by the National Foundation for Educational Research (NFER), the Department for…
Descriptors: Educational Research, Aptitude Tests, Student Surveys, Admission Criteria
