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Direct linkLakmali, A. A. I.; Abeysekera, Nalin; Silva, D. A. C. Suranga – Asian Association of Open Universities Journal, 2021
Purpose: Customer social participation (CSP) is a new phenomenon that has emerged with the evolution of social media. Current literature designates customer participation in social media as "CSP". Although CSP has been investigated in the online brand community context in social media, it has been little investigated in the context of…
Descriptors: Participation, Social Media, Groups, Undergraduate Students
