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Direct linkCaldwell, Kathryn A.; Vaughn, Leigh Ann; Harrod, Elisabeth; Harrod, Jon – Journal of Extension, 2019
We developed a program centered on a social marketing-enhanced home energy education visit to encourage homeowner adoption of specific energy conservation measures. We randomly assigned 170 homeowners to an experimental condition that included energy education before an energy audit or a control condition that included only an energy audit.…
Descriptors: Marketing, Energy Conservation, Housing, Ownership
