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Download full textBelova, Nadja; Eilks, Ingo – Center for Educational Policy Studies Journal, 2014
In our everyday lives we are surrounded by advertising in its various forms. Thus in the school context it is not surprising that the issue of advertising is addressed by different subjects, with the main foci being advertising-specific language, images and illustrations, use of stereotypes, strategies of persuasion, etc. But advertising also…
Descriptors: Science Education, Advertising, Communication Skills, Decision Making Skills
