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Direct linkVanMeter, Rebecca A.; Vander Schee, Brian A. – Marketing Education Review, 2021
Active learning engages students where they enjoy the learning process and gain a better understanding of course content. Active learning, such as an in-class game, can mitigate inattentive listening to material presented in a traditional lecture format. The Merch Game is an innovative, in-class retail simulation game that uses student…
Descriptors: Merchandising, Active Learning, Business Administration Education, Game Based Learning
