Examining both qualitative and quantitative approaches, this introductory text addresses media and communication research methods. Written for beginning research students at both the undergraduate and graduate levels, the book is clear, concise, and accompanied by many detailed examples. Attention-grabbing dialogue begins each chapter and gives…

This study assessed student perceptions of service at the Queensland University of Technology in Brisbane (Australia). Data were based on open-ended discussions with 48 undergraduate focus groups during which participants were asked what they perceived to be the good and bad aspects of university life, what they did to cope with obstacles, and how…