Maslow's hierarchical needs theory has a unique approach to classifying human needs into five different levels. Some researchers agree that Maslow's need theory followed a "low-high" order and that there is a dominance level for five needs in a hierarchical structure. At the same time, some researchers argue that Maslow's needs are…

The linear relationship between intellectual commitment to running and psychobiological dependence upon running is examined. A sample of 540 regular runners (running frequency greater than three days per week for the past year for the majority) was surveyed with a questionnaire. Measures of commitment and dependence on running, as well as…

Objective job satisfaction questionnaires were administered to more than 26,000 U.S. Marines, as part of the Marine Corps' occupational task analysis of 16 separate occupational groups over a three-year period. Results indicate that intrinsic job factors are more potent than extrinsic factors, both as satisfiers and as dissatisfiers. Satisfaction…

Learned opinion supports the relevance of satisfaction with job facets in studies of job satisfaction, but an analysis of the perceived importance of these facets concerning overall job satisfaction in education has largely been ignored. The relationships among Alberta (Canada) elementary and junior high school principals' job facet perceptions…

This exploratory endeavor utilized a functional discrepancy model of mass communication research to examine the audience experience with television generally and its news in particular. Specifically, gratifications sought from television in general and gratifications perceived as being obtained from television news are analyzed for a random sample…

A study investigated the dimensions of gratifications sought (GS) and gratifications obtained (GO) from two competing network television programs--ABC's "Good Morning America" and NBC's "Today"--in terms of (1) the differences between the dimensional structure of GS and GO for the viewers of each separate program and (2) the…

A model of need gratification inspired by the work of K.E. Rosengren suggests a theoretical framework making it possible to identify, measure, and assess the components of the need gratification process with respect to the mass media. Methods having cognitive and behavioral components are designed by individuals to achieve need gratification. Deep…

A study tested the applicability of gratifications research to magazines. Telephone surveys with 543 adults in a large western urban area ascertained their media usages and their agreement with 14 gratifications statements drawn from morphostatic research into the surveillance-diversion-personal identity triad in relation to newspaper and radio.…

An organization of over 400 retired faculty members from a state university was concerned about the increasing frailty of some of its members and the difficulties some members were expecting in the near future in being able to remain in their present homes. It was suggested that the organization could start to function as a self-help or…

Two recreational activities, deer hunting and goose hunting, both similar in form, are compared. It was hypothesized that the activity for which participants rated the process, the goal, and the social interaction as most important to the experience and for which participants showed the strongest family ties and social support for participation…

A study tested the uses and gratifications theoretical perspective--that motivations affect media use which in turn influences the effects of that use. The American Student Dental Association targeted its publications to different subaudiences and provided a grant to the University of Texas at Austin to study (1) whether the differentiation…

Using data collected at a Western State's press association convention, a study compared predicted motivation profiles for several newspaper management jobs to the actual profiles of men and women holding those jobs. In addition, the levels of job commitment and satisfaction were examined to learn how happy and dedicated the managers were.…

The Ku Klux Klan (KKK), characterized by disguises, secrecy, bigotry, and terror, came into power in the South after the Civil War. In some parts of the country the KKK, an extreme example of pathological group process, appears as strong and violent today as ever. Fromm (1941) noted that the basis of group psychology is the individual personality…

Fourteen statements relating to the surveillance, diversion, and social interaction uses of media were drawn from a review of uses and gratification research and applied to the viewing of local and national early evening news and nighttime local news television programs. A telephone survey of 543 adults elicited information concerning demographics…

Programs to help individuals stop smoking have shown disappointing results since many quitters resume smoking within six months. A closer study of motives, personal styles and subjective cognitive schema that maintain smoking behavior might provide useful clues to helping individuals stop smoking permanently. Male patients in a VA Medical Center…