Today's society, defined as the consumer society, marks an intertwining of many different cultures influencing the entire population, mostly the young. Cultural studies explore all aspects of culture, including music, and their ultimate goal is to understand the changes occurring within the framework of contemporary culture. Music has its own…

A major challenge in economics and financial education is frequently the attempt to explain the disparities in household consumption spending. Household income determines the quality and quantity of goods and services that a household could consume. The amount of income available to a household is a major determinant of the disparities in…

The main projection of vocational high school graduates is to work. To be able to make graduates ready to work, schools must know what graduates need to enter the world of work so that they can produce graduates who meet customer expectations, which in this case are industry and business players. The application of total quality management as a…

This article examines potential consumer harm that may arise due to regulating modern financial services communication technology with rules written in the early 20th century. It is argued that disparities in record keeping regulation across communication mediums disincentivizes the use of technology capable of generating records for consumer…

Identity, referring to the views we have about ourselves, the knowledge and images we employ, is essentially a narrative of the self conception on the part of the individual. Awareness of one's consciousness is neither an impulsive occurrence, nor an immutable conception as part of the genetic heritage. To the contrary, the development of the…

The aim of this study is to examine mobile games in the context of their content and to evaluate the situations faced by children through document analysis in terms of age-rating, game score, access permissions, the inclusion of advertisements, in-game purchases, encouraging consumerism, the inclusion of violence, bad habits, and educational…

Sociologist Zygmunt Bauman characterizes this era as a time of "liquid modernity." Rather than settled meanings, categories, and frames of reference, Bauman contends that meaning is always in flux, open-ended rather than closed. This flux is in large part driven and exacerbated by a culture of consumerism. This phenomenology of the…

Purpose: The purpose of this research was to determine the level of foundation university students' consumer orientation and learner identity; and their correlations with students' academic performance. Research Methods: The study was conducted with a correlational survey model. The sample was 376 students from two foundation universities in…

Market orientation has been investigated in for-profit and not-for-profit organizations in countries around the world and is defined as an orientation towards the market, putting focus on the customers. Past studies have shown a positive link between market orientation and organizational performance; and also that adopting market orientation…

A significant problem arising in discursive green marketing practices is the growth of greenwashing; companies providing irrelevant, exaggerated or false information regarding a product's sustainable qualities. This has given rise to a number of issues yet has so far fallen short of being rigorously investigated. In this study, focus group…

Globalization and technology have brought tremendous benefits to humanity and have enhanced the idea of life more abundant. Enjoying the good life is the ultimate goal of existence. However, the good life means different things to different people. While the advantages of globalization and technology are evident in enhancing the good life, their…

Our goal for this paper discusses the main research ethical concerns that arise in internet research and reviews existing research ethical guidance in relation to its application for educating digital citizens. In recent years we have witnessed a revolution in Information and Communication Technologies (ICTs) that has transformed every field of…

Suggesting that ills said to be perpetrated by advertising are really attributes of a unified field of consciousness, this paper discusses the concept that advertising creates desire. The generally undisputed notion that advertising helps to create specific desires is distinguished from the criticism that advertising increases the level and…

Consumer behavior can be conceptualized by introducing a theoretical framework which defines its scope and boundary and identifies six developmental levels. The infancy stage, Level I, is the study of consumer behavior referred to as the scientific study of psychological structure and process dynamics of individuals consuming an economic good…

To determine if coupon collecting has any influence on product information processing like brand awareness, and to understand better the coupon collecting process, an exploratory study examined the relationship between coupon-collecting behavior and brand awareness for the coupons collected. Subjects, 152 randomly chosen respondents from a Midwest…