Four-, six- and eight-year-old children from an Evanston, Illinois school were the subjects for three experiments designed to evaluate the effects of color, complexity, movement, and incongruity on children's visual attention. Computer generated displays were used to: (1) assess developmental trends among the three age groups, (2) test a novel…

The essential task of sharpening students' sensitivities may be facilitated by the curriculum, instructional program, and personnel of the school. Aesthetic education is basic because it is founded on the creative integration of sensing, feeling, intuiting, and thinking. The arts curriculum may be used to sharpen students' awareness and…

This study is an attempt to determine what level of artistic perception or art taste is brought into the classroom by students in schools of journalism and whether it can be demonstrated that design instruction can raise the level of artistic perception among journalism and advertising students. It was hypothesized that women would score higher in…

Behavioral objectives and specific lesson material are offered as examples of how students in the intermediate and junior high school grades can be encouraged to respond creatively and uniquely to symbolically structured nonverbal patterns. The use of basic tools of visual literacy allow students to express nonverbal abilities not recognized in…

This study investigated what and how preschool children view children's television programs, with a focus on cultural and ecological factors which might affect their visual attention and the nature of their immediate recall of content. The secondary task method (in which an individual is required to perform two tasks simultaneously) was applied to…

A needs assessment survey of science teachers in 5th through 12th grades was conducted to answer the following research questions: (1) What factors influence science teachers positively or negatively toward using instructional television (ITV)? and (2) What are the significant needs felt by science teachers in the actual classroom regarding ITV…

The focus of this study was to measure the communicative power of business symbols with a business audience. A panel of three people selected 15 appropriate business symbols which then appeared on a questionnaire which showed each symbol with a blank space for the respondent to provide a one word or short answer of the symbol's meaning.…

This paper reviews the literature on screen design used for instructional purposes. The following topics are reviewed: definition of screen design; foundations of screen design; elements of screen design; functions of screen design; screen design research and problems; and criteria for evaluation. Conclusions drawn from this review are: screen…

An examination of key symbols and structures of the recent film, "Fried Green Tomatoes," reveals the nature of the process of coding representations of the real world and its effects. The movie depicts two parallel stories of female friendship. Changes and development of the characters are primarily portrayed through changes in their…

Suggesting that a separate accreditation criterion for visual literacy proposed for journalism and mass communication schools is insufficient and inappropriate, this paper proposes that the Association for Education in Journalism and Mass Communication (AEJMC) develop and support a program promoting visual literacy as a curriculum standard.…

A study investigated the use of verbo-visual content in geography textbooks of various countries. Secondary school geography textbooks from Australia, Greece, Japan, Sweden, and the United States were examined. For each of the selected books, empirical data about the amount of texts, pictures, maps, and tables was gathered; contents were assessed;…

Unlike the linear, serial process of reading books, learning to "read" television is a parallel process in which multiple pieces of information are simultaneously received. Perceiving images, only one aspect of understanding television, requires the concurrent processing of information that is compounded within a symbol system. The…

Television has become such an important factor in our culture that it must be made a part of the educational curriculum if our free and democratic society is to survive. Those who know how to use the television medium are able to brainwash the rest of us easily, for most of us are television illiterates. The development of print literacy, opposed…

The computer controlled visual media, particularly television, are becoming an increasingly powerful instrument for the manipulation of thought. Powerful visual images increasingly reflect and shape personal and external reality--politics being one such example--and it is crucial that the viewing public understand the nature of these media…

In order to enhance the understanding of visual literacy, one of its constituents, visual learning (VL), is examined in terms of underlying assumptions, hypothesized behaviors, and implications of both assumptions and behaviors. Assumptions are: (1) VL encompasses all changes in behavior arising from the individual's responses to visual…