This study of parents' role in the college selection process is part of an ongoing market research agenda at a small, private, liberal arts college. Data were gathered from parents of currently enrolled freshmen about the information they needed to make informed decisions about which school their child would attend and the information they…

The postsecondary educational plans of black and white high school seniors in the class of 1972 were compared with those in the same racial classification in the class of 1980. Four planning categories were examined: vocational school, community college-vocational, community college-academic, and 4-year college or university. Data were extracted…

By showing how the addition of three universities to the State University System of Florida affected enrollment projections for the six older universities, a tool was developed that may be of use for enrollment projections in other settings, when the system changes. County population and K-12 school enrollment project reasonably well the…

Competence in mathematics has long been identified as a critical skill directly related to educational and occupational choices. Mathematical skills are important for admission to many college majors, for a number of professional occupations, and increasingly for computerized technical occupations. Yet compared to male students, fewer female…

A questionnaire administered to 1979 incoming freshmen at the University of North Carolina at Chapel Hill was used to assess the effects of educational maturity on college choice. Educational maturity is defined by the student's certainty about college major and career choice. Results show that strength of the major department is the most frequent…

A three-part study conducted at a medium-sized, Christian comprehensive college in Michigan (Calvin College) examined the college choice process including why students apply but do not enroll, as well as the reasons why students enroll. Subjects consisted of: (1) those who made multiple inquiries and had multiple contacts with the college but did…

This paper presents a market driven model for assessing the service quality of support services in higher education, primarily for United States institutions, by examining higher education within the context of a complex service industry. The paper begins by explaining the development of the model and its implications for service management. Next,…

An overview is provided of the marketing and recruitment efforts designed to make Capilano College (CC) an "institution of first choice" in the minds of its community and prospective students. The presentation by Doug Jardine defines what CC means by and hopes to accomplish by becoming a "first choice" institution, indicating that a "first choice"…

The study attempted to determine the transfer patterns of students in four-year colleges and universities in order to understand the forces influencing transfer behavior and the choice of institutions. A short survey was mailed to 203 students selected from a large sample from which ambiguous results had been obtained in an earlier survey. After…

Foreign students make up an important, and growing, segment of higher education in the United States. Reasons why foreign students come to the United States to study include the following: (1) the United States offers a serious approach to higher education in which students receive appropriate training and generally are able to complete the…

The effects of concern about price of college and student aptitude for college upon the tendencies of parents and students to change their preference for private colleges to public colleges at the application stage of the college selection process were examined through two surveys conducted by Carleton College, Northfield, Minnesota. In one…

Ways in which institutions of higher education can provide more meaningful information to students, especially prospective students, were studied. The specific study objective was to investigate the meaningfulness/understandability and comparability of written formats and to explore possible differences associated with age, ethnicity,…

Alabama's primary competitor in recruiting is in-state rival Auburn University which lures away roughly one in eight of UA's admitted students. Two factors stand above all others in attracting students to UA--academic reputation and social activities reputation. Factors following distantly are a visit to the UA campus, financial assistance and the…

This study examined characteristics of the student bodies of highly selective and less-selective colleges and universities specifically those related to race and socioeconomic status (SES) and the possible effects of replacing race and ethnicity with SES as a method for ensuring student diversity. The study used data from the Cooperative…

This paper offers advice to high school students with learning disabilities and their parents regarding choice of a college and personal preparation for college. Three levels of college support programs are described: minimal (in which general academic support services and developmental classes are available); moderate (in which the program for…