This report summarizes highlights of discussions at a series of conferences intended to stimulate cooperation between American universities and the business community in an effort to improve education in the field of international business. Approximately 250 business and educational leaders participated in four regional conferences, which were…

A survey of junior colleges and high schools in the Midwest indicates a trend toward greater usage of machine shorthand. Junior colleges are the strongest proponents of the touch shorthand system, but an increasing number of high schools are also adding touch shorthand to their curriculums. Junior colleges emphasize court reporting as well as…

Simulation and business games can meet the need to teach decision making in that they offer a dynamic context in which the results of a decision has to be lived with. This view was reached after a switch from business to higher education prompted a search for teaching methods more suitable and effective for business education than the lecture…

One purpose of the study was to identify, compare, and report the various patterns of organization and characteristics of student teaching programs in business teacher education. Another purpose was to identify and report the various patterns of organization, characteristics, and distinct features of existing internship programs in business…

This research suggests integrated marketing communication (IMC) is widely used by small business. In a survey of Midwest businesses, it was found that smaller business tend to integrate their marketing communication to the same extent as do larger businesses. Their advertising, P.R., and sales promotion are as likely to present a unified message,…

Students on the BA International Business and Languages who spend a full academic year on a study visit abroad experience many new challenges such as a different culture, a new university, different academic practices, a foreign language, etc. The assessment methods for the year include the results of the modules taken in the partner universities,…

This document outlines the goals and procedures of the Side by Side program, through which the business department at Springdale (Arkansas) High School provides word processing training and computer lab access to students enrolled in courses offered by other departments. The first section describes the procedures for enrolling students in the…

The progress of Turkish institutions of higher learning as such progress relates to economics or commercial education is described. The presentation is by a visiting Turkish scholar at the Thut World Education Center. The content of Turkish economic education is cited with some of its theoretical problems identified. Various methodological and…

A study investigated the relationship of students' cognitive level of development and teaching methodology with student achievement. The sample was composed of 79 students in two sections of the introductory marketing course at the University of Northern Colorado. The control group was taught by a lecture strategy, and the experimental group by a…

Many aspects of public relations practice and public relations education are addressed in this paper. Topics dealt with include the roots of public relations practice, the services that public relations should provide, reasons for the failure of numerous corporations in the area of public relations, past and current trends in public relations…

Under the assumption that women and minority business college students have had little opportunity to develop the interpersonal and community membership skills required in business management, this paper reviews some of the research on socialization, group process theory, and the development of college students, and relates it to the special needs…

The communication sequence that is being developed to form part of the business degree program at Kuring-gai College of Advanced Education in Australia is described in this paper. In addition, the paper examines eight factors influencing curriculum decisions concerning the development of the disciplinary sequence. The eight factors reviewed are…

This paper reviews several previous studies of course offerings in a large number of Electronic Business/Commerce concentrations in both MBA and MS programs. Results from these earlier studies indicate that there is no apparent consensus in what knowledge is core to the Electronic Business/Commerce concentration. This study takes data from these…

Discusses research into the external validity of simulation games used in education, i.e., the degree to which the games correspond to the real-life situations they are designed to simulate. An exploratory study examines the validity of a business game and potential problems of validity research are examined. (JJD)

Discusses British economics education between 1951 and 1991. Reports the scarcity of economics courses and materials during the 1950s, growth the discipline in the 1960s, the inception of the Economics Association's 14-16 Project during the 1970s, and the increased curriculum integration of the 1980s. Examines prospects for economics education in…