The situation comedy (sitcom) as a televisual text specifically encourages one type of decoding through its own encoding. Through the reciprocity of encoding to decoding, feminist sitcoms accord a privileged position to the dominant code, while acknowledging deviance or opposition to it through a highly demarcated female subject position. Relying…

This paper identifies major shifts in advertising and marketing addressed to the female audience between 1940 and 1980 in terms of women's labor, lifestyle, and leisure, and analyzes various popular and publicized conceptualizations of female identity and feminism from the point of view of business and marketers. The first period is identified as…

Because threshold pricing's scope for course price development had a good potential for application to the marketing of services by nonprofit organizations, this study's purpose was to determine the existence and applicability of course price thresholds or ranges to the decisionmaking framework of adult educators, with special reference to…

In California, school districts are categorized as public health screening centers and are required to have school doctors or school nurse practitioners provide complete physical examination services. A survey was conducted in a school district with an enrollment of about 12,000 students to determine parental attitudes toward this service, and…

A review of the American Hispanic market looks at the size and characteristics of the Hispanic population and its economic patterns. It begins by examining separate markets and cultural groups and the issue of whether the market is assimilating or internally homogeneous. General and ethnic-related demographics are then examined, including data on…

This paper assesses, by reference to contemporary issues of the "Radio Times" and the London edition of the "TV Times," the way in which Independent Television (ITV) separated itself from the traditional middle class attitudes typified by the British Broadcasting Company programs and, instead, expressed through its programming…

Anticipatory consumer socialization is the learning of consumer roles and perceptions, which will be assumed at a later time, such as those that children acquire before they become adult consumers. A survey of 784 adolescents was conducted in a southern state to examine the anticipatory consumer socialization effects of such factors as the mass…

Questionnaires completed by 301 junior and senior high school students provided data for a study of family influences on the development of various consumer competencies, materialistic values, communication behaviors, and attitudes toward marketing stimuli. Family influences were studied in the context of two dimensions of communication…

An economic education program at Ashland College designed to improve the economic literacy of preservice teachers is described. The hypothesis behind the current program is that the level of economic literacy of both the preservice teachers and their students may be substantially improved by a unified and total approach to the transmission of…

Among the 99 conference papers presented are the following: "Whither the Consumer Interest: The Role of Consumer Education and Research in an Era of Public Reinvention" (Colien Hefferan); "The Scientific Foundations of Consumer Advice: Some Comments" (E. Scott Maynes); "Self-Employment: A Viable Economic Alternative for the California Hispanic…

One of a series of studies related to the Delphi research project: "Policy Instruments for Higher Education in the Western Europe of the Future", this paper describes the beginnings of a consumer-oriented public higher education system in the Netherlands. It first examines the start of public debate with the publication of two political…

A study applied research concepts from consumer product involvement to test a model for research on involvement with social issues. Issue involvement was defined as the state or level of perceived importance and/or interest evoked by a stimulus (issue) within a specific situation. Attitudes on four social issues--abortion, pornography, the…

During a period of projected declining enrollments some years ago, colleges and universities began looking to business and industry for models and methods to achieve stability and exhibit accountability. Zero-based budgeting, computerized record keeping, and planned-programmed-budgeting systems found their way to college campuses. A trend to…

Construction of a theoretical measure of educational output is attempted in this paper. The effort begins by specifying the purpose for which this measure is intended: centralized allocation, according to the equimarginal principle, of limited resources to alternative units producing education. It then specifies a simple and narrow goal that…

A study examined the life-styles of South Florida upscale "yuppie/yucca" (young, up-and-coming Cuban-American) Hispanics by exploring their consumption habits and such demographic variables as recreational activity, credit card ownership, housing, investments, language preference, marital status, education level, and income. The…