The essence of understanding visual literacy lies in the visually literate exploration of issues process. This understanding must deal with both the processes involved in the creation and interpretation of concrete visual communication. Visual discourses's greatest contribution to human knowledge and thought is not the sequential, linear,…

Evolving from concern for the increasing requirements for literacy, especially visual literacy, the purpose of this study was to determine the impact of color on learning. Sixty midwestern college students were assigned to groups where they read and studied a graphic presentation, and then were tested on their recall and retention. The following…

The concepts of imagery, mathemagenic behaviors, and generative imagery are reviewed; and the learner's use of visual imagery is discussed. Several studies have supported the idea that imagery is an active mental process that gives birth to learning. The concept of mathemagenic control or manipulation is of interest to the instructional designer.…

Communication theorists often make a distinction between two different ways in which a sign or a symbol can evoke meaning. In digital representation, the symbol's domain of reference is conceptually carved up into discrete units represented by purely arbitrary symbols. In analogical representation, the symbol retains a continuous correspondence…

Ways in which instructional design specifications for television production may be extended into a more precise domain, where forms of representation may be cataloged and culturally defined, are suggested in this study. Differences between film and television are discussed, and a distinction is made between format codes (i.e., culturally and…

A comparison of the current television series "Miami Vice" with the "film noir" genre of American movies from the forties and fifties reveals many similar elements, such as visual style, mood, theme, and sensibility. "Miami Vice" is set in a large city whose art deco architecture provides an ironic contrast to noir's…

Reading can and should be a more widely used foreign language skill, and visual literacy in a foreign language goes beyond comprehension of basal reading materials. Authentic, real-life reading need not wait for foreign language mastery, but can begin at an early level if materials geared to the students' prior knowledge and interest are chosen.…

For centuries artists have explored the uses of color in their compositions. Believing that colors have innate symbolic, expressive, and aesthetic qualities, artists have been aware that these properties can be magnified or subdued by organization within a compositional space, and artists have suggested that certain positions within a framed field…

Part of a larger project to design a production curriculum and measure the impact of this production activity on children's writing, visual thinking, and problem solving skills, a project developed an effective but inexpensive video for use in teaching animation processes to students at the elementary school level. The project used "cutout" or…

This paper develops a theoretical context for the concept that visual literacy involves a specific type of information processing that has been discussed in the literature on symbolism and epistemology for a number of years. Literacy is discussed first, as a general process of information processing involving the generation of knowledge through…

The role of the right hemisphere of the brain in learning is examined, and the possibility of using visuals to improve verbal learning in right brain dominant learning disabled students is suggested. Approaches to stimulate oral language production, aid in the recall of written language, and achieve organizational style in writing through…

Film and writing each resolve quite differently the problem of how to communicate. Still, film can demonstrate some underlying principles that are helpful to writers, especially those writers lacking understanding or skill in certain writing principles. There are at least five principles that both film and composition portray: the importance of…

The process and effects of visual communication are examined in this paper. The first section, "Visual Literacy," discusses the need for a visual literacy involving an understanding of the instruments, materials, and techniques of visual communication media; it then presents and discusses a model illustrating factors involved in the…

At present, television production curriculum is too often confined to a token course or two, with content limited to the efficient operation of equipment and facilities and to routine producing and directing techniques. So that each course might integrate all of the elements involved in production, the number of required courses should be expanded…

Visual and verbal literacy skills are crucial to children because of their relationship to reading, and to adults because of their social utility. Such skills are, paradoxically, among those least often developed in a systematic fashion in elementary schools. One reason for this is that component subskills of visual and verbal literacy are…