Hong Kong's Department of Information Services has been producing and systematically airing public service announcements (known as announcements in the public interest, or APIs) on a variety of selected themes such as cleaning up Hong Kong, road safety, crime, drugs, and health issues for over 20 years. The television announcements are shown every…

Teen television, which in large part is made up of moral dilemmas, is often a topic of adolescent discussion. Discussions among adolescent friends are viewed as playing an essential role in moral reasoning development, making it important to investigate television's potential to stimulate these discussions. A study investigated adolescent girls'…

For an instructor of freshman composition at the University of Michigan at Flint, faith-based writing topics offer particular challenges and sometimes intersect in troubling ways with her own prejudices and personal history as a teacher and as a person. But if handled correctly, she believes that a teacher's interaction with students about…

Discusses theatre educators' role by relating stories of the author's college theatre teacher. Notes that in order to tell stories to this generation, educators need to focus on making time for reflective thought. Concludes that theater can teach audiences to respect others, especially those who are different. (PM)

This interview with Chickasaw novelist and poet Linda Hogan discusses creativity and the composing process, her new novel "Mean Spirit," the complications of identity and personal history for two female mixed-blood writers (interviewer and interviewee), and how considerations of audience impact (or shouldn't impact) American Indian writers. (SV)

An exploration was made of the discursive conventions for inscribing a reciprocal relationship between research activities and teaching practices typical of articles published in "College Composition and Communication." The study looked at 31 essays published in the 1993 volume. Ten recurring features of the articles were identified;…

Calling for redoubled emphasis on the performative and political dimensions of rhetorical study, some scholars recommend an "activist turn" in rhetorical criticism. In the context of the study of social movements, an engaged and active stance can enable critics to become direct participants in the field of social action. The promise of a…

Advertising history is often treated within the context of journalism or mass communication history. The outline of a seminar course in advertising history presented in this paper offers an approach that discusses the social, cultural, and philosophical roots of advertising as well as the institution as it is known today. The focus of the course…

Writing in Western culture requires mastery of both rhetorical theory and the expressive writing often promoted in composition studies, however great the conflict between them might be. The tension between these two poles can even be a source of excitement and motivation. Landmark composition studies such as those of James Britton and Janet Emig…

Students work most productively when they feel free to move back and forth from ignoring audience to addressing it. Students should consider audience as they begin a writing task. Then they should get away from it all and simply write. If they find an audience inhibiting, they should feel free to ignore the idea of audience altogether or alter…

Raymond Yeager, director of forensics and professor of speech at Bowling Green State University, has made a major contribution to the field of speech communication. He has been much appreciated as professor, mentor, and friend. Yeager, the personification of the "good man skilled in speaking," is a well-spoken gentleman of principle who…

The concept of audience has emerged as a central theme in many scholarly discussions. Walter Ong focuses on fiction and believes that what has been said about fictional narrative applies to all writing. Lev Vygotsky offers the view that students work in the zone of proximal development and observes that thought itself develops as a result of our…

This paper reviews the literature on speech fright in the workplace and examines its symptoms, effects, and causes. The paper also identifies various methods of treatment that have proven effective when adapted to individual and situational factors responsible for anxiety. The paper lists seven specific treatments directed toward improving public…

An ethnographic study used M. M. Bakhtin's language theory of socially rooted multiple voices to compare the group-writing processes of two corporate documents. Data were collected during a 5-month participant observation of the production processes of a 504-word executive letter, which took 55 days from first draft to approval, and a 1,851-word…

Social advertisers--those responsible for public and nonprofit advertising and marketing--must employ many of the major psychological motivations used by commercial advertisers to stimulate desire and action on the part of target audiences. For example, commercial advertisers create psychological stimuli to facilitate motivation of the fulfillment…