One hundred mother/child dyads were involved in a study to provide empirical evidence on parent/child interaction in grocery stores and on the contributions of Saturday morning television commercials to those interactions and to the purchase of candy and cereals. Data were collected in 15 supermarkets in two midwestern cities. First, the…

A study of women's information-seeking behavior with regard to the purchase of cosmetics was conducted to determine the effects on their behavior of six individual variables (ambiguity about cosmetic products, price consciousness, income, amount of money spent on cosmetics, age, and education) and six social variables (perceived social utility of…

This document deals with protection of education consumers. The best way to deal with the problem of malpractice in educational institutions is through a cooperative effort on the part of the federal, state, and private sectors to create a mechanism for coordinating education consumer affairs. Such a "triangle of assistance" would strengthen the…

The growing popularity of focus group measurements can be traced to any one of four factors: (1) the economics associated with focus groups; (2) the speed at which data can now be collected; (3) the need to understand customer motivations; and (4) the desire to improve subsequent qualitative research activities and programs. Market researchers are…

Consumer decision-making and its consequences for individual consumers and societal groups are examined in this economic unit for secondary school students. Seven lessons focus on developing an understanding of the concepts of scarcity, supply and demand, resources, choice, price, and interdependence and on fostering an economic way of thinking.…

A computerized delivery system in consumer economics developed at the University of Delaware uses the PLATO system to provide a basis for analyzing consumer behavior in the marketplace. The 16 sequential lessons, part of the Consumer in the Marketplace Series (CMS), demonstrate consumer economic theory in layman's terms and are structured to focus…

The subject of health policy and its influence on patients and providers is explored with an emphasis on an interprofessional consortium, devoted to representing the consumer constituency. Expanded involvement and expenditures by the federal government in the health care field are discussed and the need for regulatory reform is described.…

Assurance of an adequate and safe supply of food at a reasonable price is consumers' primary stake in the outcome of 1995 farm bill deliberations and related food and agricultural policies. Farm programs have provided an economically stable environment wherein farmers produce an abundance of food. The declining portion of household budgets…

Two program evaluations are described to demonstrate two very different methodologies and consumer orientations. The first, a patient satisfaction survey commissioned by a medical center, used surveys as part of a larger continuous multipurpose evaluation process, and the second, the ZooGardens evaluation, was a one-time multimethod evaluation of…

The active learning approach promotes student achievement of higher-order skills such as independent reasoning, problem solving, and critical assessment. Active learning has been shown to foster student retention and encourage a more positive attitude toward school. The goal of the consumer decision-making class for university students and adults…

Examining responses to print alcohol advertisements, a study questioned whether alcohol advertisers distinguish between "hard" and "soft" liquors (e.g. wine coolers and liqueurs). Subjects, 102 junior and senior high school students in a major metropolitan area, were asked to examine one set of three ads--either hard liquor ads…

Suburban middle class American situation comedies of the 1950s and 1960s idealized the postwar family ensemble with its unproblematic achievement of quality family life. The homemaker as portrayed in these sitcoms was positioned at the center of the postwar consumer economy by the consumer product industry, which built its economy on defining the…

The paper presents a model which has provided extensive or partial services for 147 persons with severe and complex disabilities. The model, "Supported Independence Using Individualized Dollars" (dollars allocated to a specific client), emerged when the Calgary Association for Independent Living, a small self-help group of disabled…

A study was conducted to generate an estimate of total expenditures and employment in the Kentucky economy in fiscal year (FY) 1985-86 due to the existence of public higher education. The direct economic impact attributable to public higher education includes expenditures generated by public institutions of higher education and affiliated…

Consumer education has traditionally addressed activities related to the purchase of goods while the human services (e.g., health, education, and social welfare) have received far less attention. This condition stems from several factors, including the "doing good" attitude of human service providers and the role of government as the provider of…