Among the communication skills needed for business and industry are the ability to (1) express logical ideas in an organized fashion in public address, small group, and interpersonal contexts; (2) analyze receiver needs and adapt to those needs; (3) write thoughts in a correct and concise manner; (4) listen actively; (5) conduct thorough research;…

Extension personnel can aid rural decision makers with impacts felt from rapid growth in their communities via a locally applicable community impact model. This paper illustrates how extension professionals can utilize community impact models. Impact models reviewed include: model to measure the impact of new industry on rural communities in…

Eleanor Roosevelt's commercial radio broadcasts during her White House years (1933-1945) were significant for three reasons. First, she was one of the few women who performed as a news commentator during this period. Her ability to pursue such a career owed much to her position as First Lady and represented the merging of the roles of celebrity…

The Federal Communications Commission (FCC) is empowered with a delicate balance of executive, legislative, and judicial powers, putting the Commission in a vulnerable position whenever its decisions are reviewed. This paper takes the position that a "super-regulatory" title is unjustified when applied to the legally sanctioned role…

As part of an introductory course in magazine journalism at the University of Kansas, each student designs a prototype magazine and prepares a sample magazine issue. This paper explains the educational benefits of the dummy-magazine project and describes the project assignments, which require students to submit detailed magazine prospectuses, to…

While the First Amendment guarantees an individual the right to be heard, this is an issue distinct from assuring the opportunity to be heard. In broadcast media, the opportunity, or access, has been largely determined by two factors: economics, or who owns the means to an audience, and the Federal Communications Commission (FCC) regulation of the…

The relationship of science to education, government, and industry has changed significantly in the last two centuries. These relationships are briefly outlined, including those in France, Germany, and Britain during the industrial revolution and beyond. During the nineteenth century applied science was in the forefront with the development of…

If educators and public broadcasters are to realize their potential for providing high quality educational and cultural material to the public, they must be aware of current and upcoming technologies and work in concert to achieve their goals. Several alternative delivery systems are currently available to help educators and broadcasters expand…

Illiterate workers in industrial jobs can endanger themselves and fellow workers by misreading warning signs and can cost companies millions by misreading instructions. The problem of literacy is also apparent in offices, where often dictated correspondence must be retyped at least once because of errors. Of 800 companies surveyed, 35% felt they…

Violence and advertising are the most visible of many issues receiving attention in the formulation of policy by govermental agencies, the television industry, and advocacy groups. The role in policy formulation of empirical research that identifies relationships between television viewing, individual thought, and behavior is growing in several…

The paper suggests that by studying the Hawaiian plantation system, seventh graders can gain understanding of personal values and ethnic heritage. The current racial and cultural diversity in Hawaii is a result of mass immigration initiated in 1876 by the needs of the sugar and pineapple industries. Over 400,000 field workers from China, Japan,…

The Industrial Democracy Programme (IDP) of Norway seeks to create conditions for a self-supporting change process in industry, rather than implementing a ready-made model, believing that it is more valuable for employees to learn to change their organization than for the specific solution to be found. The central problems, therefore, have been to…

This paper analyzes three sets of Soviet documents, some directed toward a domestic audience, some toward an English-speaking audience, and some toward Third World countries. It was hypothesized that references to the United States would, over time, reflect the lessening of tensions between the super powers, but that material directed toward Third…

Reviews European attitudes toward information policy developments in West Germany, and describes recent activities undertaken by the German private sector, plans to reorganize the Society for Information and Documentation, and the federal government's specialized information program. The policies, structure, and activities of the Scientific and…

There is a general feeling that European telecommunications are delaying the introduction of new information services. This paper responds to some of the questions concerning online information. The views result from research work at DECADE (Belgium) on the requirements of smaller organizations on the one hand and on telecommunications costs on…