In the United States, people have become resistant to advertising because they live surrounded by messages. However, in China, the average viewer is relatively naive about the use of commercial messages. An attempt was made to teach Chinese college students semiotic analysis of television commercials. Observations of Chinese television were made…

New and continued research is needed to advance technology education in the areas of philosophy and curriculum. The literature indicates differing philosophical camps as one of the most frequently cited conflicts in technology education. A challenge in the move to technology is the need to define technology education in a consistent, concise…

This study was undertaken to identify facilitators barriers to effective linkages of secondary education and other training programs with registered apprenticeship programs. Analysis was conducted through case studies and surveys of programs that were identified nationally. U.S. apprenticeship programs had the following weaknesses: variable…

The information seeking and use habits of more than 600 scientists and engineers on staff at the European Space Agency (ESA) were studied and compared with those of staff at five European organizations with similar missions: the United Nations Education, Scientific, and Cultural Organization (UNESCO) in France; the International Atomic Energy…

A study compared the perceptions of electronic technology education teachers and employers in the electronics industry regarding the competencies graduates need for employment in the industry. The study population consisted of 27 state institutions with electronics technology programs in Arkansas, Missouri, Kansas, Oklahoma, Illinois, Kentucky,…

This paper focuses on media politics, guidance and control mechanisms, journalism education, various modes of media in use, and coverage of important news in East Germany. The paper gives special consideration to the influence of West German broadcasting in East Germany. The need for such information is that it will give insight into Eastern bloc…

In all educational settings, electronic media are pervasive and increasing in popularity because of the speed of transmission and searching of information files. However, in the case of popular media--such as magazines, books, and newspapers--little importance is placed on the speed of transmission, and conversion to electronic books or magazines…

The challenge to public service forms of broadcasting posed by the adoption of neo-liberal communication policy strategies by a number of western European governments has presented the left with a dilemma. Traditionally these public corporations have been characterized as ideological instruments of class domination. Today, however, sections of the…

Although "The Equalizer" and "Finder of Lost Loves" are different kinds of prime time fiction--urban thriller on the one hand and fantasy melodrama on the other--they share an underlying dramatic structure and symbolic problematic in their repeated enactments of a therapeutic cure overseen by a mediating, authority figure. The…

Described in these four contributions to a discussion group are options open to publishers and purchasers to improve textbooks and textbook selection. The first contribution (by Robert L. Brunelle) briefly introduces the discussion and stresses the urgency of creating higher standards for textbooks as part of overall educational reforms. The…

A North Carolina project identified the elements influencing an institution's responsiveness to industry and developed a model to improve the efficiency and effectiveness of that response. Data were collected through structured interviews at each of 15 top-rated colleges and with representatives of two industries with whom the college had worked.…

Over the last 15 years, employment perspectives for psychologists have changed dramatically. To investigate training and employment patterns in 56 universities and 48 private corporations, questionnaires were completed by graduate training program chairmen and the directors of human resource management in business. The questionnaire was designed…

Written from the perspective of a textbook editor, this paper reviews the limitations on curricular reform in mathematics. In the first section, an argument is presented that the style and manner of the presentation of educational materials are more important than the content presented. This section also raises objections to the current push to…

This paper argues that because of a recent, sizable increase in the number of mergers and acquisitions, especially by foreign corporations in the United States, it is possible that a small number of firms could dominate the publishing and information processing industry in the world. The paper outlines briefly the patterns of mergers and…

"MIX" is an online publishing service and information exchange from the Educational Management Services Division of McGraw-Hill. Through computer conferencing and electronic mail, MIX provides access to a network of people across the country who are seeking ways to put computers to use to improve the quality of education. MIX is an…