Economic assumptions, once incorporated into how a person perceived reality and constructed arguments, exclude the object of ethical options which is the good. This thesis was developed based on the philosophy of Leopold Kohr. Includes discussion of ancient Greek concepts of tonos, ethos, and music and a later fracture that led to tempered sounds.…

Concerned generally with the preparation of youth for adulthood, this symposium presentation provides a paper that discusses the need for consumer education for Malaysian youth, and also two abstracts: the first reports findings of a study of adolescents' buying practices in Malaysia, and the second is a survey of university students' attitudes…

Traditional information processing (or high-involvement) models hold that cognitive change leads to attitude change which leads to behavior change. It has been suggested, however, that in many advertising situations, cognitive change can lead directly to behavior change, and that for many products advertising is a "low involvement"…

This paper employs the time-geographic perspective to analyze the choices made in residential relocation. According to the author, the motivation of residents to make their homes in an urban or suburban environment is determined chiefly by how geographically convenient the location is, and the amount of space that is needed by the resident. A…

The effects of university education in economics on students' conceptions of economic aspects of their everyday life were studied. A random sample of 15 beginninq students at the University of Goteborg, Sweden, were interviewed before and after the course. Ten questions were asked that were taken from the students' everyday life and brought out…

To determine whether differing attitudes toward, and the utilization of, the daily newspaper are related to the variable of age, 481 persons responded to a questionnaire designed to measure their attitudes and opinions about mass media in general and their evaluations of newspaper content in particular. The findings revealed the following…

Four hundred eight female users of cosmetics in Madison, Wisconsin, responded to questionnaires which sought to discover correlations among the goal of the purchaser and the type and source of information sought in the buying decision. Two goals were identified: rational (cost, functional benefits of product, or possible undesirable consequences…

The construct of involvement, used by marketers and consumer behaviorists for many years as a predictive measure of the qualitative relationship between an individual and a stimulus, has long been defined as having affective or cognitive roots. However, definitions that favor one or the other too heavily are less helpful because they are too…

To examine the most important changes in marketing and advertising of the decade from 1976 to 1986, more than 100 people were interviewed, and their responses were fashioned into an oral history modeled on the technique used in Studs Terkel's popular books. Among those interviewed were advertising and marketing professionals, as well as casual…

This paper addresses the question of whether video recorders and cable television, which are both primarily entertainment media, are in functional competition with one another. Some initial answers are provided based on the results of an extensive two-year research project conducted in the Federal Republic of Germany. This study found that: (1)…

Previous studies of mass media consumption behavior within cultural boundaries have yielded important information regarding the selection of communication channels to obtain information by members of specific cultures. However, the selection of mass media information sources in a cross-cultural setting has received little attention in the…

Decision making processes among older adults were investigated within the context of grocery selection, using a stimulus array involving two product classes (bread and cheese) with 10 items per class. The sample (N=580) was stratified by sex, household status (living alone or with spouse), and age, employing three age groupings: 25-34 (young),…

Today the majority of the United States work force is employed in the production, processing, and dissemination of information. However, the situation with regard to videotex, the medium that served as the basis for predicting an information society, is far from settled. The statistics concerning videotex are impressive, the technology…

Since media consumers must make a great many judgments about media messages and the effectiveness of any given message in meeting one's needs, media teachers should develop materials and activities to facilitate the learning of effective media usage skills. Teachers can help students to become more effective media consumers by providing an…

A study examined the effects of factors (including television, family, peers, age, and socioeconomic status) on consumer socialization, the process by which individuals develop consumption-related cognitions and behaviors. The specific criterion variables studied included consumer affairs knowledge, puffery filtering, consumer finance management,…