This paper argues that a typical use of regression models to target student recruitment efforts is theoretically unsound and may therefore be operationally inefficient. It presents results from a study using a predictive model to identify the prospective students on whom recruitment efforts have the greatest impact. The model uses four kinds of…

The author of "Choosing a College" (Harper & Row, 1989) discusses the difference between teachers and researchers, matching schools with students, and the failure of reforms to improve the quality of teaching in institutions of higher learning. Attributes the recent renewal of overt campus racism to misguided preferential quota programs. (FMW)

A mailed questionnaire yielded data on the influence of social factors leading Chicano freshmen to enter California State University, Fresno (CSU-Fresno), as well as information on family background, academic preparation, and future plans, and compared data of Educational Opportunity Program (EOP) participants and non-participants. Responses from…

The purpose of this study was to determine whether family income is associated with student choice of higher cost versus lower cost colleges. Family income, level of Tuition Assistance Program (TAP) award, and selected personal characteristics of a sample of 4,500 TAP recipients were examined to determine attendance patterns at 11 public and…

An anonymous survey was used to assess high school counselors' ratings of the importance of various college choice factors they advise students to consider when selecting a college. Counselors were also asked to rate a Carnegie Research I institution relative to other colleges in the state with respect to these college choice factors. The findings…

This paper describes selected issues and concerns facing students who are deciding upon a masters or doctoral program in instructional technology. Issues of recognition, program identification, and environment are considered to help students trying to choose a program from the nearly 200 masters level and over 60 doctoral level programs offered by…

This study examined the background characteristics and previous inter-institutional movements of a sample of multiple-transfers enrolled at a large, urban, public university. The study evaluated a random sample of 424 students from a population of 906 undergraduate students who transferred to the university in Fall 1989 and who had previously…

Students' last years in high school which otherwise might be ones in which they enjoy the privileges of their seniority can become a nightmare of waiting, fear of rejection, despair, and desperation for many college-bound students. The whole structure of college admissions is hopelessly archaic, exorbitantly wasteful and one which systematically…

The marketing tools and techniques of the main campus of Ohio University, Athens, were used to carry out an admission marketing research project to aid its five two-year regional campuses. A survey instrument was sent to 897 admitted applicants for fall 1988 in mid-August, with a followup in early September. Response rate was 41%. The survey…

Presented are several of the techniques that have been used as part of a comprehensive market research program at Carleton College (Northfield, Minnesota). The basic focus is on regional segments in Carleton's applicant pool. Carleton's position in the market is examined in relation to selected types of schools with which it competes for…

This paper offers guidelines and recommendations for students applying to graduate school. It discusses motivations for attending graduate school, as well as the process of selecting and applying to specific universities. The paper recommends talking to faculty and graduate students, writing to professional associations, and attending professional…

This study examined how a group of 20 Chicana high school seniors made decisions about college. The majority of Chicanas in this study noted that they are not able to rely on their parents as information sources given their parents' lack of familiarity with the college choice process. As a result, these students were not able to receive…

This study examined the correlates of high school students' preferences in their senior year to attend private or public higher education institutions, and especially the effects of student sensitivity to tuition costs and to financial aid. The data analyzed were from a longitudinal study (n=482) of student college choice. The dependent variable…

This paper applies some of the research done on small group decision-making to the process of identification and selection of colleges by high school students. It argues that, since the decisions that are reached are often group decisions, or are at least strongly influenced by groups, an understanding of group decision-making processes can be…

The theory that a trajectory of adult student participation exists in college was tested in a multi-institution setting. The theory posits that the typical flow would begin with noncredit enrollment and culminate in matriculation. The study was conducted at a suburban community education center serving as the host site for credit courses from a…