Since teachers have been encouraged to give attention to advertising, product advertising has been the subject of study, but because of the large amount of money spent on them, two other aspects of advertising need special attention: corporate-sponsored image (which deals with characteristics and image of the company rather than with products or…

An attempt was made to examine authoritarian and non-authoritarian scales of social attitudes and their reversals as a function of: (1) content consistency; (2) acquiescence; and (3) a tendency to use extreme categories of response. The study questioned whether Adorno's fascism (F), dogmatism (D), ethnocentrism (E), and anti-Semitism (A-S) scales…

Reported is a study of sixth-graders' attitudes towards electrical energy. Students in Catawba County, North Carolina schools, which field-tested the Energy for Today and Tomorrow (EFTT) module, completed a 17-item attitude test, the Environmental Opinion Scale. This instrument measured opinions regarding nuclear power, electrical power…

A general education course for sophomores at Baker University entitled "Shaping of Western Thought" is described. The goals of the university's general education program are enumerated and the ways in which this course serves those purposes are discussed. Focus in the course is on both personal and social values. Three values--love,…

A two-session experiment was conducted to test the relationship of self-schemata to the processing of attitudinal information. In Session I, subjects were classified as either Religious (n=20) or Legal (n=19) in their schemata, using weighted response times to personality trait words on slides. In Session II, these subjects heard one of four…

A brief history of care for handicapped individuals on Guam is traced from early refusal to acknowledge their existence, to their increased visibility and current efforts toward least restrictive placement for education and care. It is explained that societal attitudes toward the handicapped in Guam are characterized by pity, neglect and repulsion…

It appears that there is nothing inherently associated with femaleness which should preclude the ascendence of women into management positions. However, barriers do exist and they stem from such factors as societal sex-role stereotypes, attitudes toward women in management, attitudes toward female competence, and the prevalence of the male…

There have been several major theories proposed to account for the development of stereotypes of old people. The literature on stereotyping of the elderly is reviewed, with an emphasis on the attitudes of various health workers, especially physicians and psychiatrists. The theories and supporting data of the classical psychoanalytic theory,…

This study examined the safe-sex practices of African-American colleges students in light of culturally-specific beliefs that stigmatize Acquired Immune Deficiency Syndrome (AIDS) in the African-American community. A total of 21 self-selected, sexually-active African-American students (15 females and 6 males) aged 18-22 completed the AIDS…

A survey of 123 students enrolled in Introduction to Social Psychology at the University of Wisconsin--Green Bay examined attitudes toward Native Americans. The research assessed the effects of educational programs at the secondary and postsecondary level on attitudes toward Native Americans and Native American treaty rights, and also measured the…

Articles of The Bill of Rights, although comprising the fundamental principles of American society, are often opposed by many people on varying grounds. For example, many people support physical abuses by law enforcement officials, even though they might violate constitutional rights. The First Amendment, simple in original wording, has resulted…

Concerned with the means by which distance education programs can be used to further social justice in various parts of the world, this paper considers both the generally recognized strengths of and some potential problems in three aspects of such programs--access, curriculum, and a monopolistic tendency. It draws on the experience of the…

Forty-nine introductory psychology students (28 female, 21 male) at the Mormon Church's Brigham Young University in Utah were tested to determine the effects of a pro-feminist, pro-Equal Rights Amendment demonstration by the Utah Women's Rights Movement on attitudes toward the women's movement, civil demonstrations, and Mormon Church leaders.…

The impact of multiple aspects of college education on measures of earnings, life satisfaction, job satisfaction, and liberalism-conservatism was studied. The college variables examined were college type, field of major, and academic performance. Attention was also directed to the role of income attainment in shaping attitudes, and underlying…

Examining the one-child-per-family movement (OCFM) in China using Lloyd Bitzer's "Functional Communication: A Situational Perspective," this essay provides insight into how rhetoric has functioned and is functioning in this difficult situation. A brief geographic review provides a basis for understanding the complex set of problems…