It might be argued that due to a lack of screening and to the large lecture format of basic courses in liberal arts, a substantial number of students currently enrolled in advertising courses beyond the principles course level do not have the necessary skills, talents, or temperaments to be successful in the field. Several techniques can be…

A survey investigated the type and frequency of integrated speaking-writing courses or programs at college-level institutions. The purpose of the survey was to gain a sense of the extent to which courses integrate speaking and writing (where speech is valued not merely as a convenience for conducting classroom business, but as a medium for…

The practical nature of technical writing is one of several concepts illustrated by the feasibility report assignment used in a technical writing course at Central Maine Vocational Technical Institute. As much as possible, the class is set up to simulate a work environment, including handouts printed as memos on letterhead paper. Students are…

The University of Tennessee (Knoxville) offers as a special section of the public speaking curriculum, a "speech anxiety" program, taught by faculty and graduate students from the speech and theatre and educational psychology departments and staff from the counseling services center. The students spend the first few weeks of the special…

Three innovations combine to make it possible for Arizona State University to move 1,600 students a year through a performance based communication course with no expense but the salary of a single faculty member. Apart from the obvious economic benefits, the mass lecture/small group breakdown format assures that the student will receive an…

There are three general approaches to organizing a basic mythology course: geographical, conceptual/thematic, or a combination of the two. The geographical approach offers a wealth of material organized by focusing on one or several of the world's mythologies and offers the opportunity to find out more about the influences on the development of…

An important category of culture to include in second language curriculum is functional culture, defined as the elements of surface and deep culture as well as civilization that must be learned to function while traveling, living, studying, or working in a foreign culture. Elements of functional culture include acting appropriately in everyday…

The author examines physical education as a discipline and discusses what it is that physical educators can offer their students to make the instruction relevant to their educational careers and their lives. The intensive (but isolated) treatment of particular sports offered in popular sport-book literature is contrasted with the possibilities of…

An English for Special Purposes (ESP) program, devised for students of the School of Environmental Design at the English Language Centre of King Abdul Aziz University, Jeddah, is described. The course is intended to be of direct relevance to students by developing their English language skills and giving them a basic professional vocabulary. A…

Louisiana State University requires an advertising sales course of all advertising majors. A major objective of the course is to provide the student an opportunity to acquire some practical experience in the advertising field, often the only media experience a graduate has to offer a prospective employer. To help teach students how to plan,…

This paper concerns issues related to testing English for Science and Technology in Germany. One problem is that both teachers and students are trained primarily in literary English and so have little knowledge of the content and the conventions of scientific writing. Another problem is the difficulties that arise when needs, aims, and methods…

Business and Humanities are fields that have rarely appreciated each other. Humanists have tended to view business as narrow and one-dimensional, and business people have tended to view the humanities as idealistic and removed from the world. In order to combat these views and bring these fields closer together, Monroe Community College has…

Classroom techniques associated with conflict management and the six stages in the Managing Interpersonal Conflict (MIC) technique that can be used in basic interpersonal communication courses are outlined in this paper. Before presenting information on the MIC technique, the paper discusses the use of Jay Hall's Conflict Management Survey (which…

A model for faculty development and curricular change that focuses on the history, culture, and contributions of women in the humanities is the subject of this overview of a National Endowment for the Humanities final report on establishing a women's studies section at Stephens College (Missouri). The report is divided into sections describing…

A review of the arguments for and against requiring literature courses in the preparation of teachers of English reveals that a thorough knowledge of literature is essential to teach English, and especially composition courses, successfully. Courses in rhetoric, linguistics, and advanced writing are also necessary, but the major emphasis should be…