A study was conducted to determine (1) the effect of educational level on knowledge gain about energy conservation, and (2) whether media use is associated with differential gain in knowledge across educational levels. Telephone surveys were completed by 333 single-family homeowners in a northern state, many of whom were retired and living on…

Four hundred eight female users of cosmetics in Madison, Wisconsin, responded to questionnaires which sought to discover correlations among the goal of the purchaser and the type and source of information sought in the buying decision. Two goals were identified: rational (cost, functional benefits of product, or possible undesirable consequences…

With the advent of composition software, the microcomputer has become a valuable writing and teaching tool. In "Writing with a Word Processor" (Harper, 1983), William Zinsser details the trauma he experienced in the shift from being a pencil and paper writer to being a computer writer. However, those accustomed to composing at a typewriter will…

This paper argues that the "back to basics" movement represents a simplistic assessment of the problem it is trying to deal with. It is not necessary for the English curriculum to "return" to narrowly defined basic skills because the English curriculum, in fact, never left them, and that is the real problem. Language…

The "Discredit" Bureau borrows some of the computerized information-processing techniques adopted by credit-reporting agencies and uses them in the interest of consumers to help them press complaints against suppliers and prospective employers. This is an additional service currently being incorporated into those already afforded by a…

The results of a case study of organizational information seeking conducted by the Seminar in Corporate Communication in the University of Maryland College of Journalism are reported in this paper. The purpose of the seminar is to give students practical experience in public relations research. The case study involved the consumer information…

This paper reviews "Slim Hopes: Advertising & The Obsession with Thinness," a 30-minute video produced by the University of Massachusetts' Media Education Foundation, which discusses America's compulsion with thinness. Although the format of the video is the traditional "talking head," over 120 print and television…

The recent success of the United States antismoking movement has produced a marked decline in the U.S. smoking population. A study employed Jurgen Habermas' communicative competency theory to examine United States smoking controversy discourse and identify the most successful appeals of the antismoking movement. Analysis revealed that primary…

A study examined the effects of factors (including television, family, peers, age, and socioeconomic status) on consumer socialization, the process by which individuals develop consumption-related cognitions and behaviors. The specific criterion variables studied included consumer affairs knowledge, puffery filtering, consumer finance management,…

Four basic objectives were investigated in this study. Age differences were tested on various dependent skills measured to determine if consumer skills change over a period of time; the extent of integration of the dependent measures within the two age groups was ascertained; antecedent processes within groups that account for variation in…

Consumer decision-making and its consequences for individual consumers and societal groups are examined in this economic unit for secondary school students. Seven lessons focus on developing an understanding of the concepts of scarcity, supply and demand, resources, choice, price, and interdependence and on fostering an economic way of thinking.…

A project was conducted to create a handbook for consumer and homemaking education teachers in Georgia who deal with mainstreamed handicapped students. The handbook is intended to help teachers develop and implement effective individualized education programs and is designed to supplement the Georgia Curriculum Guide for Consumer and Homemaking…

A computerized delivery system in consumer economics developed at the University of Delaware uses the PLATO system to provide a basis for analyzing consumer behavior in the marketplace. The 16 sequential lessons, part of the Consumer in the Marketplace Series (CMS), demonstrate consumer economic theory in layman's terms and are structured to focus…

Assurance of an adequate and safe supply of food at a reasonable price is consumers' primary stake in the outcome of 1995 farm bill deliberations and related food and agricultural policies. Farm programs have provided an economically stable environment wherein farmers produce an abundance of food. The declining portion of household budgets…

The active learning approach promotes student achievement of higher-order skills such as independent reasoning, problem solving, and critical assessment. Active learning has been shown to foster student retention and encourage a more positive attitude toward school. The goal of the consumer decision-making class for university students and adults…