This paper identifies and examines a textual practice of female address in music video, and considers its appeal among a social audience of female adolescents. Textual strategies that inflect, appropriate, or bypass the prevailing male adolescence discourse on the American music video channel, MTV, are presented from the standpoint of their…

An evaluative research study was undertaken to provide the South African broadcasting industry with information on the feasibility of using video mass media approaches for public education on the Acquired Immune Deficiency Syndrome (AIDS). Specifically, the research was designed to determine public knowledge of and attitudes toward AIDS and shifts…

The so-called "cultivation hypothesis" proposes that television content comprises an organic whole of interrelated themes and symbols not necessarily congruent with the real world. However, findings of a primary study have indicated that television news has enough baseline credibility to have a significant impact on fear of crime among citizens.…

Noting that the television movie "The Day After" (aired November 20, 1983) is probably the most important of the films generating discussion about the issue of nuclear war, this paper describes a study that examined the rhetorical vision of nuclear war depicted in the film and the ways in which that vision corresponds to the images held…

A growing number of schools and institutions in North America have begun offering training in high risk activities such as high element rope courses, rock climbing, white water kayaking and canoeing, and scuba diving in conjunction with their regular physical education activity programs. High risk activities are those activities which occur in or…

By tracing and connecting significant shifts in Baptist political and theological rhetoric to trends within the larger culture, this rhetorical transformation can be seen as establishing and maintaining these groups as significant forces in American culture. Before 1800, Baptists were against infant baptism, regarding baptism as a matter of…

This Technical Committee Report focuses on theological, ethical, and spiritual values within the context of spiritual well-being from the perspective of institutionalized religion in America. The place of organized religion in regard to aging and its role in developing national aging policies is examined. A presentation of the data base for this…

Group- and self-identity are issues that have concerned sociologists and psychologists over time. Although the importance of group attitudes has been well established theoretically as an element in self-evaluations, empirical evidence has lagged. To investigate the relationship between racial and gender stereotypes and self-concept, black (N=51)…

This paper discusses how to use opera in secondary and college courses to illustrate and clarify historical developments. For example, opera can be used in social history courses to help students understand changing social attitudes toward the child in the 19th and 20th centuries. Students are first required to read a basic work on the history of…

This study sought to determine if two college courses, social problems and psychology, had a liberalizing effect on students' social and political attitudes. A "liberalizing effect" is defined as shifting students' world view and social analysis from an exceptionalistic to an universalistic perspective. The two professors involved in the study…

Recent growth of sport psychology research has led to studies of the attitudes of women in sports. Using the Bem Sex Role Inventory and the Sport Competition Anxiety Test with 736 male and female subjects, one study found that: (1) Males with a masculine self description had the lowest levels of sports anxiety; (2) The "feminine" males had a very…

Data were collected from 176 college students in a study of the effects of corporate advocacy advertising in crisis situations. The subjects read one of two sets of oil company advertisements, one set using a low advocacy and the other set using a high advocacy approach to explain company activities in relation to current events and social issues.…

An analysis of five mid-nineteenth century women's suffrage periodicals ("The Lily,""The Genius of Liberty,""The Una,""The Revolution," and "The Woman's Journal") suggests that the papers succeeded in creating, sustaining, and inspiring the suffrage community as it developed and matured, and in dramatizing and debating alternative versions of a…

Researchers working in foreign settings are often influenced by a number of factors which are quite different from factors which influence research activities in one's own culture. The hypothesis is that these cultural differences can influence research in a positive or negative way depending, at least partially, on the degree of sensitivity shown…

In response to an article appearing in "The New York Times Magazine" by Anne Roiphe titled "The Trouble at Sarah Lawrence", which alleges "that the open visibility of female homosexuals in the student body, nourished by Sarah Lawrence's Women Studies Program, has led the prestigious college to ruin", this paper questions whether women's studies or…