In addition to surveying the writings of Henry Holmes Smith, this paper explains his importance as a theoretician and practitioner of photography. After a discussion of Smith's ideas on "reading photographs" and his concerns with the ethics of photography, particularly of photojournalism, the essays in the book, "Henry Holmes Smith:…

Reviews historical thinking about visual literacy; addresses the issue of setting visual literacy's parameters; provides a rationale linking individuals in an otherwise multidisciplinary movement; proposes a redefinition of visual literacy; and postulates proposals designed to foster further development and understanding of the theoretical…

Suggests that verbal and visual literacy are interdependent and that English departments should take on the task of heightening visual literacy. (AEA)

This paper reviews two studies of color preference and the relationships between color and legibility. The Gustin study in 1991 dealt with the legibility of and preference for projected slides with colored backgrounds and white text. The order of background color preference was cyan, blue, green, yellow, magenta, and red. The follow-up study by…

In interactive media, it is the spaces between the text that are as important to read as the text itself. Visual literacy is a vital form of reading in an increasingly pictorial world. This paper examines the grammar of visual literacy by analyzing the discourse of a group of adolescents and the way they interpret multi-layered, seriated, and…

This paper examines the role of myths and symbols in society through the use of a hypothetical dialogue. The paper begins by explaining what myths are and the functions they serve. Mythology and mythical symbols of past and present are compared. These changes in the nature of mythological symbols are explored through a dialogue between an artist…

The unfounded and sometimes absurd attacks on television have tended to obscure many of the medium's obvious personal, social, and aesthetic benefits. It is easy to watch, and if its content does not always provide viewers with much to think about, television does not ask much of them either: they may eat, sleep, and unwind in front of it,…

Semiotics addresses the question of how people derive meaning from a text, and meaning stems from considering phenomena as signs and from looking at the relationships among these signs. Thus, a semiological analysis of the television series "Cheers" reveals that the title suggests happiness, good spirits, and companionship. The show…

The images of photography have been manipulated almost from the moment of their discovery. The blending together in the studio and darkroom of images not found in actual scenes from life has been a regular feature of modern photography in both art and advertising. Techniques of photograph manipulation include retouching; blocking out figures or…

A study used semiotics to examine the graphic elements within corporate trademarks. The trademarks from 247 "Fortune" 500 corporations were placed into 86 different categories of graphic elements intended to connote 14 different qualities. Subjects, 40 college students and 61 business professionals, evaluated 9 sets of 12 trademarks in…

Information graphics or diagrams are two-dimensional maps of relationships that present information. Creators and interpreters of diagrams need to know what makes some diagrams more effective in communicating information. This paper suggests a theoretical framework for diagram classification to make this possible. This framework consists of two…

This paper describes deep viewing, a research and instructional method used to reach social understandings of visual texts through the use of communal talk, pictorial, and written means. It provides a means of analysis for any type of visual text. The theoretical origins and premises of deep viewing are examined. Also, the deep viewing methodology…

The central premise of this paper is that there is a group of visual thinking skills which are becoming increasingly foundational and basic to the education of a contemporary citizenry. These skills are becoming more vital as the use of digital imagery increases. The skills are independent of the external technologies (i.e., hardware and software)…

The introduction of techniques for digitizing photographic images, as well as the subsequent development of powerful image-editing software, has both broadened the possibilities of altering photographs and brought the means for doing so within the reach of many. This article is an informal review of the ways image-editing software can be used to…

A study examined the influence of viewers' backgrounds on their interpretation of "associational montage" in television advertising (editing which seeks to imply an analogy between the product and a juxtaposed image possessing desirable qualities). Subjects, 32 television professionals from two urban television stations and 95 customers…