Two pioneering public radio stations--WOSU-AM, licensed to the Ohio State University in Columbus, and WHA-AM, licensed to the University of Wisconsin in Madison--conducted audience research as early as the 1920s. The challenge for early education broadcasters became to adapt the existing audience research paradigm to their purposes, or to develop…

Continuing education professionals have long been interested in telecommunications media because of their potential value in extending instruction to distant students. The first mass medium to offer a timely means of distance instruction was open-broadcast radio. During the 1920s and 1930s, 13 United States colleges offered credit courses over the…

The Florida Community and Junior College Television and Radio Consortium was formed in 1974 to enable all 28 of Florida's community colleges to coordinate their efforts in using broadcast media to present courses offering college credit. This document recounts a brief history of the consortium; sketches its organization into six regional groups,…

This paper examines how educational radio has been used to disseminate agricultural information to farmers in rural communities of Manitoba (Canada), and discusses implications for educational uses of radio in developing countries. In-depth interviews were conducted with 15 communication experts involved in rural extension services in Manitoba.…

Instructional radio is a relatively low cost technology which can deliver effective educational programs to any school capable of receiving broadcasts, however remote the school might be. This paper explores the Radio Language Arts Project (RLAP), an application of instructional radio technology to the teaching of English as a foreign language.…

Radio is recognized as a powerful but underutilized educational medium, and ways of improving the cost-effectiveness of the educational use of radio are discussed. Topics include the meaning of and need for cost effectiveness analysis, building an information system for cost effectiveness analysis, and five factors affecting cost…

This paper attempts to describe the advantages of "narrow-band" applications of communications satellites for education. It begins by discussing the general controversy surrounding the use of satellites in education, by placing the concern within the larger context of the general debate over the uses of new technologies in education, and…

Recent interest may indicate increasing use of radio in foreign language learning despite some of the very realistic obstacles that face the beginner. Shortwave radio can be used imaginatively in a variety of ways, including: (1) increasing the reality, currency, and accuracy of listening comprehension skills; (2) actual communication with…

Children's broadcasting in Germany (public and private television as well as radio) is traditionally educational broadcasting that aims to show and explain the world to children, and seeks to motivate them to discover and use their creativity and imagination. It occurs in different types of programs and employs a variety of literary and…

Radio rhetoric is set apart from traditional rhetoric by the efficacy it commands. This study focuses on rhetorical perspective in radio communication, noting 10 identifiable aspects of radio rhetoric noteworthy in undertaking rhetorical criticism: (1) the pressures of federal regulations which require balanced presentation affect preparation; (2)…

Three radio stations serving the interior of Liberia, West Africa, were used to broadcast inservice training programs to teachers in grades 1-6. Most of the teachers had not attended college and had received only 5 weeks of preservice training before going into the classroom. Poor roads, a 6-month wet season, and lack of vehicles made face-to-face…

The potential role of radio and television in improving equity and efficiency in the delivery of education in developing countries is discussed. The following four sections discuss major educational issues and reforms involving the use of instructional television and radio in countries such as American Samoa, El Salvador, and the Ivory Coast: (1)…

To ascertain the continued need for a campus radio station at 10 watts and to justify a subsequent increase in power, the student radio station at Auburn University (Alabama) conducted surveys of college radio stations, emphasizing facilities in the southeast United States. Some of the findings of the surveys indicated that in the southeast and…

One-page scripts selected from a collection of 300 radio programs, presented September 1972-December 1973, comprise this publication. Taken together they form a 15-month environmental chronicle. Subject categories include water quality, the oceans, the Great Lakes, air, land, life: plants/animals/man, and energy. Earthwatch radio stations are…

The process of becoming literate today means both visual and verbal literacy. There is no need, however, to choose between print and nonprint media as teaching tools. Today's "new media" serve to expand and accentuate the world of printed words and provide valuable means of learning in and of themselves. Visual literacy implies developing an…