Demographic characteristics, interpersonal and academic problems, underlying motives and needs, and ultimate goals of nontraditional students at a four-year liberal arts college were evaluated based on survey responses. The students were enrolled in the spring semester 1981 at a suburban publicly-supported, commuter college, located in the…

Needs of off-campus students in Southern West Virginia, and specifically students enrolled at Bluefield State College, are considered. The computer college has several off-campus locations, including one 60 miles away, and it serves a population that tends to have low educational attainment levels. One environmental factor that influences student…

The use of an expectancy-value model, common to consumer marketing studies, in analyzing the market position of Cleveland State University was investigated. Attention was focused on showing how consumer attitude concepts and methodologies can be used in developing a strategic marketing plan. Six populations were identified as groups important to…

Results of a recent study of attrition, retention, and transfer within the system of public higher education in Kentucky are summarized. Attrition, retention, and transfer rates are presented by class level and institution for 1979-80. For first-time full-time freshmen, the university system had an attrition rate of 27.9 percent, ranging from 20.6…

Information about and excerpts from the 1981 "Commuter Institution Index," an annual publication on research on commuter institutions of higher education are presented. The Index provides an overview of the demographic characteristics of responding institutions and the functions most frequently performed by these institutions for commuters. It…