In advocating written literacy through visual literacy, this paper presents an overview of supporting theory and evidence and demonstrates practical application through visual compositions. The research reported in the first section of the paper includes the general theoretical stance of writing-as-process educators, who believe that the…

The case for the inclusion of aesthetic education with the traditional basic courses of reading, writing, and arithmetic is examined. The following points are emphasized in regarding arts education as a basic: (1) Aesthetic experience is basic because it is a primary form of experience on which all cognition, judgment, and action depend. It is the…

This article demonstrates how school administrators are discovering the use of multimedia as a vehicle for school public relations programs. It describes the effective use of electronic presentations as a method to persuade and influence a broad-based school constituency in gaining their commitment for support of a community-based school program.…

Television advertising aimed at children is explored, including its regulation, techniques, and research on its effects. Particular attention is given to sexual stereotypes in commercials, including an analysis of certain commercials. A commercial literacy unit is presented for use with fourth graders. The history of advertising targeted at…

This paper discusses nonverbal communication and its implications and relevance for teachers. The first form of nonverbal language is proxemics, which describes the physical arrangement of space within a classroom and the space we allow between ourselves and others. The second form, coverbal behavior, describes physical movement, such as gestures,…

This study examined the design, aesthetics, and functionality of educational and noneducational Web pages from the perspective of visual literacy. Educational Web pages were subdivided into K-12 and college/university settings, and the non-education categories included commercial, publications and communications, informational and cultural, and…

Individual differences in perceptual information processing were tested using 327 ten year old children, with verbal tasks representing successive information processing and spatial tasks representing simultaneous information processing. Three sets of tasks, (1) visual/reconstruction (V/R), (2) visual/verbal (V/VL), and (3) verbal/reconstruction…

Teaching via Interactive Television (ITV) is more than pushing a few buttons. Existing courses taught in the traditional lecture-based format must be modified in order to be effective via ITV. Visual literacy and guidelines which support visual literacy are critical to the success and effectiveness of an ITV course. This paper addresses visual…

When students become actively involved in technology productions they develop learning skills, communication skills, and visual analysis skills, all of which are applied to real-life learning within the classroom curriculum. Students participate in all stages of the production projects, which proves to be motivating for the students and allows the…

The inclusion of critical thinking and viewing skills across the curriculum is one way to approach the development of problem solving, which could help develop the kind of students prepared to accept the challenges they face. Using popular media in teaching such skills links critical thinking to life in a way that keeps critical thinking from…

This paper describes the Integrated Studies Project, a middle school curriculum project developed at Keele University in England, and designed to integrate the social sciences and the expressive arts. The described materials are available from Oxford University Press. These consist of large fold-out sheets with information, photographs, drawings,…

For the past 100 years we have been acting as if education in school was of words, by words, and for words, but in fact verbal literacy was preceded by visual literacy when humans communicated with body language before they had speech. American educators have been concentrating efforts on the left hemisphere of the brain in which the verbal…

Modern Western European ways of thinking are based on a print culture that uses verbal metaphors, and indigenous ways of thinking are based on an oral culture that uses visual metaphors. Visual metaphors provide a dominant mode of information processing and are used among indigenous groups to share cultural knowledge, yet Western culture is…

As the number and complexity of required technology-related competencies grow, basic teacher education media courses need to develop alternatives to instructor-led lecture-based formats in order to maintain essential components of course content while incorporating new content in expanding technologies. Creating technology-mediated instructional…

This assessment guide represents a method for evaluating visual arts achievement by third graders. The artwork presented can be used to determine whether students have met learning objectives and are ready to advance, and also as a diagnostic tool for school improvement. The guide is based on selected sample learning objectives from "State…