The process and effects of visual communication are examined in this paper. The first section, "Visual Literacy," discusses the need for a visual literacy involving an understanding of the instruments, materials, and techniques of visual communication media; it then presents and discusses a model illustrating factors involved in the…

This paper reports on three studies concerned with aspects of human visual information processing. Study I was an effort to measure the duration of iconic storage using a partial report method in children ranging in age from 6 to 13 years. Study II was designed to detect age related changes in the rate of processing (perceptually encoding) letters…

The major objective of this study was to explore how preschool children's ability to delay gratification was affected when children were asked to attend to actual rewards rather than pictures of rewards. Sixty subjects, 3 to 5 years of age, were given a choice between two rewards and then placed in a delay of gratification situation. Half of the…

Visual and verbal literacy skills are crucial to children because of their relationship to reading, and to adults because of their social utility. Such skills are, paradoxically, among those least often developed in a systematic fashion in elementary schools. One reason for this is that component subskills of visual and verbal literacy are…

The experiment was designed to test the effects of covert behavior upon the verbal expression of emotional words contained in a TAT-like story. Subjects were 63 college students. The first independent variable, "self-regulation," consisted of three levels: (a) a no self-monitoring condition, (b) a self-monitoring condition, and (c) a…

This study investigated skills that lead to generation of facilitative visualizations during study time for college age students. Specifically, the study examined the effects of teacher encouragement to generate visualizations, the effects of teacher encouragement and orientation to visualization, and the effects of the use of each of four…

Discusses indexing and retrieval for effective searches of digitized images. Reports on an empirical study about criteria for analysis and indexing digitized images, and the different types of user queries done in newspaper image archives in Denmark. Concludes that it is necessary that the indexing represent both a factual and an expressional…

Demonstrates a method of visual analysis which takes advantage of the pooling technique of topic-document set creation in the TREC collection. Describes the procedures used to create the initial visual fields, and their respective treatments as vectors without stemming and vectors with stemming; discusses results of these treatments and…

To test the concept of "shape of information," 72 participants (half from an academic setting, half from the general public) examined 24 documents typically used in the academic environment. Results indicated that when document shape was evident, the document was immediately discernible to participants; when participants were required to…

The history of mass communications suggests that the manipulation of visual imagery can have as powerful an effect on human behavior as the manipulation of the written word. Recent warnings about a "hidden curriculum" incorporated in the use of instructional technology indicate that multimedia techniques will not escape the controversy…

Three groups of 12-month-old infants (10 deaf infants with hearing parents, 10 deaf infants with deaf parents, and 10 hearing infants with hearing parents) were videotaped during free play with mothers. Infant attention state was coded, identifying periods as: (1) unengaged, (2) onlooking, (3) object-attend, (4) person-attend, (5) supported joint…

This paper examines how visual information strategies may be used to facilitate the development of mental models. Topics covered include: definition of mental models; mental models and visual information; mental modeling concepts; power of modeling, including examples related to physical science, mathematics, writing, and depth of processing;…

The effect of the interaction between cognitive style differences (field dependence/field independence) and various degrees of visual complexity on pictorial recall memory was explored using three sets of visuals in three different formats--line drawing, black and white, and color. The subjects were 86 undergraduate students enrolled in two core…

A study of children's and young adults' retention of words and their presentation modality addressed three issues: (1) how long the modality information is retained, (2) whether children or adults lose it more rapidly, and (3) whether the word or modality information is lost more rapidly. The study consisted of two experiments. In the first, 32…

This study was conducted to determine if viewing a commercially prepared videotape containing written and aural subliminal messages was more effective at producing weight loss than a videotape containing the same content, but without the subliminals. Participants included undergraduate and graduate students from Iowa State University (N=51) who…