The problem of sex-role stereotyping on television has been studied by trying to develop television materials that are explicitly counter-stereotypic in terms of sex-roles. The development of a new television series "Freestyle," aimed at 9-12 year old children and their families, has led to some important observations about children's perceptions…

Content analyses of the depiction of aggression and images of reality on Canadian television were performed on 109 program tapes of top-rated Toronto programs. Content was coded in terms of global messages communicated, character portrayals, context and setting of the program, amount and nature of conflict portrayed, and detailed information on…

This paper describes a study on the nature of the linguistic information presented in children's television programs which was conducted to compare the verbal communication features of different types of programs, determine whether there were adjustments of linguistic information that would facilitate young children's linguistic processing, and…

Children's learning from television was studied in 343 fourth, sixth, seventh, and eighth grade students who viewed an edited version of a television program and took a posttest. It was hypothesized that children would learn more plot-relevant information (central learning material) as they moved from concrete operational to formal operational…

Segments of primetime and Saturday morning television programing were viewed by 225 people who then reported what criteria they used to assess violence on commercial and public television. The subjects also provided data on their visual media experience, their viewing habits, their viewing attitudes, and demographic characteristics. The subjects…

The mass media appear to have an influential role in the socialization of children by exposing them to a world far beyond the limits of their immediate experience. Because children must depend on mass media models for learning about adult sexual intimacy, a content analysis of daytime soap operas, to which many children are exposed daily without…

A study was conducted concerning television program decision-making based on a theory of human information processing. Twenty-eight programers from 13 markets completed experimental simulations of television programing decisions. Important steps in the procedure were determined to be evaluation, search for alternatives, and selection of…

This report describes the results of a study of family role structures and family role interaction patterns of U.S. television families appearing during prime time and Saturday morning programs for the 1976-1977 season. The content analysis constitutes a role-by-behavior description of verbal interaction among television families, the coding unit…

Telephone interviews were conducted with 308 adults in a large eastern metropolitan area as part of a study to discover levels of satisfaction with present television programing; awareness of and exposure to religious broadcasts; motivations for exposure to "The 700 Club," a nationally syndicated religious program; and potential utilization of…

This study of the impact of television on the moods of adults examined responses to television in the subjects' natural habitats and compared mood states while watching television to moods associated with other daily activities. Data were gathered by the recently developed method of experiential sampling in which automatic paging devices signal…

This study attempted to determine whether television viewing amount independently affects school performance. The television viewing amount and school grades of 43 male and 47 female middle class subjects from three age groups (6 to 7, 8 to 9, and 10 to 11) were measured twice, 18 months apart. Cross-lagged panels were tested using correlations…

The concept of the agenda setting function of the mass media holds that apart from any influence they may have on voter attitudes or behavior, the mass media apparently influence voters' perceptions of the importance of the issues. The agenda setting function of the mass media is analyzed for significance in this investigation. A panel study of…

Universities contain powerful blocs of resistance to new educational technology, perhaps especially to television. University attitudes and structures as well as faculty ignorance, apathy, and resistance affect the development of cable television. No one seems to speak with great confidence and precision about the educational potential of cable.…

This research examines two information theoretic measures of media exposure within the same sample of respondents and examines their relative strengths in predicting self-reported aggression. The first measure is the form entropy (DYNUFAM) index of Watt and Krull, which assesses the structural and organizational properties of specific television…

Students are exposed to group interaction long before they reach the college classroom through their living, social, and educational groups. As a result, they bring preconceived notions about group interaction effectiveness. Students also receive a great deal of exposure to group interaction from television. Situation comedies, students' favorite…