The Open University offers part-time courses for adults by means of a multimedia distance teaching system. By adopting an open admissions policy and offering undergraduate courses, it is aiming for excellence and equality on a cost-effective basis. The university does appear to have achieved a high academic standard, both in its courses and its…

As a basis for arriving at appropriate desegregation legal theory and policies, the case law in higher education, analogous case law from elementary and secondary education, and additional insights provided by social science, experience, and common sense are examined. The following issues are reviewed: (1) whether the desegregation of higher…

A survey designed to obtain information regarding high school seniors' educational and career goals was developed and administered to 575 seniors in nine Denton County, Texas public high schools in the spring of 1978. The most frequently chosen career clusters emerging from the survey were Business and Office, Health and Service occupations.…

This study investigated the institutional characteristics considered by 774 Australian first-year students attending the University of South Australia in their choice of this university. A self-administered survey instrument asked respondents to rate their attitudes on a Likert scale regarding their reasons for selecting this university. Results…

A study investigated the relative importance of certain college attributes to the freshmen of Ashland University, a small, private univeristy in Ohio. Five institutional characteristics were examined: availability and variety of financial aid, dorm life (living conditions and food quality), quality of education (quality of teaching, career…

Factors that influenced applicants' decisions to attend Tufts University, a private institution in Massachusetts, were studied based on a 1985 survey. Enrollment decisions were examined for the following groups: matriculants and nonmatriculants, liberal arts and engineering applicants, applicants from each of seven geographic regions, applicants…

Post-high school enrollment plans and specific choices of May 1980 Kentucky high school graduates were studied based on longitudinal data. The relationships between these choices and academic and personal background characteristics and future plans were analyzed. The analyses include both education-bound and noneducation-bound graduates, and…

Personal and academic background characteristics of 1980 Kentucky high school graduates and the influence of these factors on the graduates' educational plans in general, and the relationship between the students' college of choice and the actual institution in which they enrolled were studied. The analysis was based on data drawn from an initial…

The potential value of marketing principles to help solve educational problems in higher education is addressed. Four variables that are within the decision power of those in higher education and those in the commercial world are the product, distribution, promotion, and price. The marketing concept demands that policies be built on a base of…

An in-house market analysis was used to determine which resources in a small, private, liberal arts college influence prospective students to matriculate there. The purpose was to evaluate and improve the use of recruitment resources. The responses of inquirers, applicants (matriculating and nonmatriculating) and matriculators were compared on…

The study examines patterns in students' choices of in-state and out-of-state colleges, with regard to certain academic and economic variables such as class standing, parental income, financial support, and costs. It then examines the impact that financial aid would have on their choices. A survey was undertaken of 26,903 Pennsylvania public and…

Questions are examined concerning the effectiveness and efficiency of the Basic Educational Opportunity Grant financial aid program in providing equality of choice between public and private institutions. The research question is: given the initial preferences for either public or private institutions, what is the probability that a student will…

Changing student needs and strategies for adapting college or university programs to meet these needs are discussed. Significant changes in the composition of student enrollments during the past 30 years include an increase in the number of veterans, minorities, handicapped, older adults, women, and foreign students. Four possible strategies are…

A total of 1,341 male and female students enrolled at a private women's college, a two-year comprehensive college of moderate size, an agricultural-technical college, and a small two-year comprehensive college were surveyed in Spring 1974 to determine demographic and descriptive data, career choices, plans for labor force participation, and…

This paper presents a model of college choice that suggests that students' choice of college can be related to perceived "capital conversion" benefits. The model was tested on an evenly distributed sample (n=22,109) of students; one group attending elite colleges (with average freshman Scholastic Assessment Test scores of 1200 or higher)…