This document describes a practical method for implementing individualized instruction in the secondary school. The first section of the document distinguishes between mistaken notions and fears concerning individualized instruction and the characteristics of a true individualized instruction program. Part 2 describes the author's experience with…

A survey involving professors at 14 universities that offer advertising programs was conducted to discover how advertising management courses were taught, what resources were utilized, what problems have been incurred, what trends have been observed, and what improvements were recommended. Responses indicated that cases were the most common kind…

The purpose of this study was to: (1) conduct an empirical examination of applicant reactions to faculty jobs described in recruitment advertisements for business faculty vacancies at community colleges; and (2) assess factors that potentially impact applicant decisions to apply for and pursue position vacancies. The results of this study have…

The impact of computers on society and education will be dependent on the effectiveness of the battle for people's minds. Educators play a key role in motivating and leading students. Computer-oriented business education programs are available that keep the teacher central in the instructional program. (JOW)

The international business competencies needed by business graduates in the United States and Taiwan were identified through a literature review and a modified Delphi technique. Thirty-three experts, including policymakers, business educators, and international business practitioners, rated the importance of 42 statements compiled from reviews of…

This paper discusses some of the shortcomings of the business case method of undergraduate and graduate business education and examines the merits of a multimedia software system that is designed to teach topics and skills in financial accounting. It argues that the traditional case-based approach provides only limited assistance to students as…

A review of recent educational and theoretical research reveals a consistent concern with at least three moral imperatives: (1) the importance of students' reflecting upon the events, situations, and circumstances in their own learning experiences or in those of others; (2) the importance of asking students to determine the most meaningful moral…

The networking procedure is explored as a way to describe and measure cognitive structures. A research project at Gottingen University (Germany) tried to operationalize economic contextual knowledge as a qualification for teaching in commercial (business) education. Networking was examined as a way to measure this knowledge. Each student should…

In spring 1982, a study was conducted at a predominantly white two-year business college to investigate students' aspirational goals and determine if their goals differed significantly at three levels of desired occupational mobility, i.e., upon graduation, in 5 years, and in 10 years. The study sample of 58 students, who were randomly selected…

A study examined the relationship between perceived communication competence and its importance in business organizations and the need for additional training of college business students in communication competencies. A survey was sent to all individuals who had indicated to a university center for management education and services an active…

The Community-Based Report provides students in business communications classes with an authentic context for thinking and writing. Students are required to investigate and produce written and oral solutions to a problem experienced by a local corporation, business, governmental or not-for-profit organization. Students develop their own cases,…

In 1981, Daytona Beach Community College was designated as the site for a national demonstration project to aid older adults in setting up their own businesses--the Older Persons in Small Business (OPSB) program. In summer 1981, outreach to the community, scheduling and promotion of classes, recruitment of instructors, and the development of…

Since 1969, the graduate school of business at the University of Michigan has been collecting data on newly promoted executives (chief executive officers, presidents, and vice presidents in business and industry). In 1980, the questionnaire was revised to include more questions concerning their academic preparation for a business career. Responses…

Seventy students in a college business communications course participated in a study to determine whether there were significant differences in students' attitudes toward the course when the traditional writing method or the word processing method was used. The study also sought to ascertain whether the traditional writing method developed a…

Business and Humanities are fields that have rarely appreciated each other. Humanists have tended to view business as narrow and one-dimensional, and business people have tended to view the humanities as idealistic and removed from the world. In order to combat these views and bring these fields closer together, Monroe Community College has…