Students who are learning techniques for producing television programs and films often require guidance in three areas: acquiring knowledge of traditional art forms, obtaining audience feedback to their productions, and assessing their own capabilities and creative potential. This paper describes a programmed course of self-instruction that may be…

This monograph posits a rhetorical theory of video-art and presents perspectives on the status of video-art in Latin America. Video-art, which utilizes technology in the field of aesthetics, is perceived as fundamentally rhetorical and stylistic. Conclusions about the form include the comments that the analysis of visual messages is possible…

This paper documents and describes a new course in visual communications developed at the University of Oklahoma to serve a general college undergraduate audience. The course content which is summarized in three areas--graphics and media techniques, visual/verbal message design and delivery, and "pure visual" message design and delivery--is…

The corporate takeover of the Internet has moved literacy into uncharted territory. Couched in capitalist metaphors of liberation, choice, utility, and desirability, an expanded communications network that provides quick and easy access to vast amounts of information appeals to the national psyche. The commodification of literacy as a result of…

This paper describes how staff at McKendree College in Illinois are working to improve student teachers' visual and verbal literacy skills as part of a children's literature class. It explains the importance of visual literacy in teaching and learning within diverse classrooms and the need for children to express themselves with writing and art,…

Describes a study in which preschool children, enrolled in a Head Start Program in Texas, tested computer-assisted instruction facilitating visual discrimination. The study, in which a TRS-80 Model III displayed alphabetical characters, showed that four-year-olds are able to learn simple visual discrimination tasks from a computer. (JJD)

Many historical and traditional symbols are recorded in cemeteries. The symbols and motifs on tombstones profile individual lives, but they also convey information regarding a society's order, values, religious practices, and realities at the time of the individual's death. The primary goals of this research effort were to identify a variety of…

This paper presents an overview of three-dimensional media technologies (3Dmt). Many of the new 3Dmt are the direct result of interactions of computing, communications, and imaging technologies. Computer graphics are particularly well suited to the creation of 3D images due to the high resolution and programmable nature of the current displays.…

Using the metaphoric story device of two tribes, one that builds their culture around words and the other which depends primarily on visual perception, this paper suggests a distinctive mental paradigm at work within the society of artists, who pursue visual literacy through graphic ideation. The author discusses his education in art and his…

This is a pilot study which addresses whether teachers should be taught about visual literacy. A preliminary review of the literature revealed that: (1) prospective teachers need training in the skills and knowledge related to visual literacy if they are to develop such skills and knowledge in their students, and (2) visual literacy is not a…

This study explores the interpretation of two types of flow diagrams composed of different visual elements intended to communicate the same meaning. Using linear and cyclical diagrams, the study focused on whether, given a series of diagrams using linear elements and a series using cyclical elements, both types of visuals convey the same message…

The purpose of this study was to measure how well business and professional people from various cultures interpret symbols commonly used in international business presentations. Questionnaires contained 15 black and white symbols, selected from the clip art collection of Harvard Graphics business graphics software. Respondents from the United…

The purpose of the study reported in this paper was to examine the effect of visuals possessing different amounts of realistic detail and the effects of integrating covert and overt rehearsal strategies into visually complemented prose instruction. A total of 128 university students participated in the study, which involved a prose text on the…

A few of the relationships between visual and verbal components are explored. Visuals are considered to be things that can be seen, visible things other than printed words that are used in a communication process. The term verbal applies to written or spoken words. The natural tendency for visual and verbal components to be mutually supportive has…

This paper argues that a completed study pertaining to the various factors involved in the proper recognition and aesthetic application of moving images (primarily television pictures) should consider: (1) the individual viewer's general self-awareness, knowledge, expertise, confidence, values, beliefs, and motivation; (2) the viewer's…