ERIC Number: EJ1259336
Record Type: Journal
Publication Date: 2020
Pages: 3
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-1052-8008
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Available Date: N/A
Big Impact Teaching Moments in the Big Easy
Drehmer, Charles E.; Coker, Kesha K.; Gala, Prachi
Marketing Education Review, v30 n2 p89-91 2020
The "Teaching Moments" sessions at the "2019 Society for Marketing Advances Annual Conference" offered 34 teaching solutions from marketing educators. The aim of the sessions was to quickly advance teaching ideas, allowing other instructors to adopt these techniques in their own classrooms. This article features eight of the best teaching moments from the conference, as determined by peer reviews. Additional support materials for these teaching innovations are available at the Web sites of the Society for Marketing Advances or DePaul University's Center for Sales Leadership.
Descriptors: Teaching Methods, Conferences (Gatherings), Marketing, Instructional Innovation, College Faculty, Undergraduate Study, Student Projects, Agencies, Bias, Class Activities, Handheld Devices, Cooperative Learning, Ethics
Routledge. Available from: Taylor & Francis, Ltd. 530 Walnut Street Suite 850, Philadelphia, PA 19106. Tel: 800-354-1420; Tel: 215-625-8900; Fax: 215-207-0050; Web site: http://www.tandf.co.uk/journals
Publication Type: Journal Articles; Reports - Descriptive; Speeches/Meeting Papers
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Louisiana (New Orleans)
Grant or Contract Numbers: N/A
Author Affiliations: N/A