Older adults' participation in the University for the Third Age (U3A) positively influences their physical and emotional well-being and thus increases their quality of life. However, the number of the elderly participating in the U3A has remained low in China, especially in rural areas. This study explored the factors influencing older adults' attendance in a U3A in Guangxi Province, one of the less-developed provinces in China. Results indicated that factors impact participation associated with gender, overall life quality, general health, daily life activities, self-esteem, and social relationships in the U3A. This study provides a new understanding of Chinese older adults' learning in U3A in rural provinces and may help countries with similar situations. [For full proceedings, see ED628982.]