This article is a case study on how the educational technologies unit of the Digital University describes the experience of thinking, creating multimedia contents and training teachers regarding the development of the first MOOC of University of Porto (U.Porto). Upon describing this experience, we focus on the most relevant topics such as how the university regards MOOCs, our previous experiences and on our role as facilitators and producers of the first MOOC.of the university. This experience challenged us to define newer and better strategies regarding content production. We ended this first experience valuing AV professionals when recording educational videos in order to have good quality in final products, which was afterwards confirmed by the MOOC participants when replying the final satisfaction questionnaire. [For full proceedings, see ED571430.]