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ERIC Number: ED391503
Record Type: Non-Journal
Publication Date: 1995
Pages: 13
Abstractor: N/A
ISBN: N/A
ISSN: N/A
EISSN: N/A
The Visual Analysis of Visual Metaphor.
Dake, Dennis M.; Roberts, Brian
This paper presents an approach to understanding visual metaphor which uses metaphoric analysis and comprehension by graphic and pictorial means. The perceptible qualities of shape, line, form, color, and texture, that make up the visual structure characteristic of any particular shape, configuration, or scene, are called physiognomic properties; the mixing of these properties in different categorical matrixes is called bisociation. Combined, physiognomic perception and boundary breaking, through bisociation, form the basis for visual metaphoric communication. Sixteen adults (13 female and 3 male) participated in a workshop which focused on playing a visual game, "Bisociative Pictionary," based on the current commercial game, "Pictionary." A self-portrait pencil drawing was selected as the visual metaphor for analysis. Participants were divided into teams and encouraged to find as many bisociations as possible within a 30-minute game period; only graphic, drawn responses were allowed for communication. A bisociation could only be confirmed when another member of a team guessed the name of the object or activity being drawn; successful matches were totaled at the conclusion of the game. Participants then analyzed the drawn responses for categorical patterns. Participants discovered three of the artist's six predetermined levels of meaning. The patterns of visual matches indicated that such a purely visual game can help individuals discover multiple levels of shared visual meaning. Selected participant drawings are shown, matched to the levels of meaning predetermined by the artist. Forty-seven photographs, drawings, and charts illustrate the discussion. (Contains 16 references.) (AEF)
Publication Type: Reports - Descriptive; Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A