Few challenges involved in forensics coaching are as challenging as finding and maintaining qualified students in the program. Urban commuter colleges possess unique opportunities for developing broad-based, diverse forensics programs. The University of Missouri-St. Louis (UM-St. Louis) provides an example of how directors might take advantage of the urban nature of a campus. Commuter campuses offer: (1) proximity to many high school forensic programs; (2) a rich diversity of students from which to recruit a team; (3) opportunities to maintain partnerships with high schools; (4) opportunities to host major high school forensic events to publicize the colleges' programs; and (5) large numbers of new students each year. The forensics program at UM-St. Louis is based on a philosophy that combines doing the greatest good for the greatest number with cultural diversity and effective forensics pedagogy. UM-St. Louis offers advanced credit to high school forensic participants, a "bridge" program that seeks to "bridge" the gap between minority-oriented, inner city high schools and the alien college environment, and a shared resources campaign that assists high schools desiring to start forensic programs. The university also hosts high school competitions and offers its students as judges. Communication courses can provide opportunities for on-campus recruitment. While student retention in forensics poses problems, there are various ways of encouraging continued participation. Convincing students of the post-college benefits of taking part can enhance recruitment and retention. (SG)