Although there is a need for more trained school counselors, a decrease in the size of school counselor preparation programs has been reported and many counselor preparation programs no longer train school counselors. Increasing the number of graduates in school counseling programs requires an increase in resources and commitment in counselor education departments. Renewed attention to recruitment, retention, and cooperative efforts of counselor educators and current school counselors is needed. Several publications are available to help counselor educators develop effective methods of recruiting and marketing. Other publications provide assistance in developing a planned retention program which will help students through graduation. Networking of counselor educators and school counselors may be achieved through professional associations. Coordinated efforts by the profession will increase the likelihood of increasing the number of professionally trained school counselors. To increase the effectiveness of enrollment plans, nationally applicable information must be compiled, assembled, and made available; professional development must focus on increasing professional awareness of the problem and emphasizing skill development; and cooperative plans must be developed among counselor education programs. Counselor education programs must place more emphasis on school programs if the programs are to survive and if adequate numbers of school counselors are to be prepared. (NB)