Divided into five sections, this paper traces the journalism career and personal life of Margaret Cousins. In the untitled opening section of the paper, Cousins' attitude about the role of women is explored. The statement is made that her career may be interpreted in terms of hegemony, the theory that the mass media work to encourage a shared value system among all members of society, although that system of values is most beneficial to those at the top. Examples of Cousins's fiction are provided to support these statements. The second section of the paper, "The Sacred Home," explores Cousins's concept of what a home should be and what her household was like. "Early Career," the third section of the paper, chronicles the various positions Cousins held in the field of journalism. The fourth section of the paper, "Conclusion," discusses the implications of Cousins's work and the comments she made after her retirement. Her present home in San Antonio and her lifestyle are described in the final section of the paper, "Retirement." (DF)