Critique of the Communication Audit from the Academic Researcher's Perspective.

Sincoff, Michael Z.; Goyer, Robert S.

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ERIC Number: ED130357

Record Type: Non-Journal

Publication Date: 1976

Pages: 7

Abstractor: N/A

ISBN: N/A

ISSN: N/A

EISSN: N/A

Critique of the Communication Audit from the Academic Researcher's Perspective.

Sincoff, Michael Z.; Goyer, Robert S.

The history of the International Communication Association's Communication Audit is briefly reviewed, and possible benefits and pitfalls of the approach are discussed. Certain assumptions and methods underlying the Communicaton Audit are critiqued. (AA)

Descriptors: Communication (Thought Transfer), Information Theory, Instrumentation, Research Methodology, Research Problems, Research Tools

Publication Type: Speeches/Meeting Papers

Education Level: N/A

Audience: N/A

Language: N/A

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A