Until recently, U.S. engineering education and American industry drew candidates from only about 43 percent of the potential market--white males. Many segments of American business, education, and government have been involved in a process to increase minority participation in engineering; the 1974 freshmen engineering enrollment for women increased 69 percent, versus 30 percent for Blacks and 22 percent for Mexican-Americans in 1974. Efforts by industry to increase minority interest in engineering are reported, but the need for additional programs is evidenced by the low influx of minority workers into the job market. In a series of recommendations directed to this topic, the author states, that among other things, (1) companies should not concentrate recruiting efforts solely on the national level and in their headquarters community, and (2) the development of cost-effective techniques for reaching minorities outside of urban areas is needed. (CP)