This paper discusses the concept of popular culture, relating it to new journalism as a phenomenon which reflects the popular images of society. Style is the essential element of popular culture so that the kind of writing presently known as new journalism is the ultimate example of the philosophy that style is supreme. But the style of the best new journalists is not only difficult to imitate, but difficult to analyze as well. The new media and modes are taking over; we look with our eyes but see with our minds. In this way, the fusion of idea and form creates style. This means a blurring of the old Cartesian categories and disciplines--art becomes what the artist proclaims it to be. (RB)