This paper examines the power and energy needs of a small-to-medium sized (35,000), one industry, midwestern community and how that community overcame the communication obstacles which prevented fulfillment of its energy needs. The paper outlines the background on the communication situation being described, then provides a chronology of the key events followed by a description of the events in the diffusion process, and concludes with an analysis of the entire matter from the initial problem to its final solution. (RB)