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Download full textBasil, Michael D.; Schooler, Caroline – 1990
Tobacco companies have the ability to target their products to segmented audiences by advertising in specialty magazines. Segmentation is a means of providing audiences with ads appropriate to their behavioral, demographic, and psychological characteristics. Through a content analysis of cigarette advertising in 10 popular magazines, a study…
Descriptors: Advertising, Audience Awareness, Blacks, Communication Research
