This document records testimony from a hearing before the Subcommittee on Higher Education and Workforce Development of the Committee on Education and the Workforce that was held to examine lowering costs and increasing value for students, institutions, and taxpayers. Opening statements were provided by: (1) Honorable Burgess Owens, Chairman,…

The purpose of this study was to determine whether family income is associated with student choice of higher cost versus lower cost colleges. Family income, level of Tuition Assistance Program (TAP) award, and selected personal characteristics of a sample of 4,500 TAP recipients were examined to determine attendance patterns at 11 public and…

This study examined the correlates of high school students' preferences in their senior year to attend private or public higher education institutions, and especially the effects of student sensitivity to tuition costs and to financial aid. The data analyzed were from a longitudinal study (n=482) of student college choice. The dependent variable…

The effect of tuition and aid policies on access and choice in education is described, the research through which this knowledge was obtained is examined, and further research that will be useful to the policymaker is suggested. This speech is organized into four sections. The first examines the evidence of the effect of tuition on total…

This study focuses on initial student interest in or demand for public, land-grant universities (PLGUs) within the six New England states for the years 1976-99. The study has three distinguishing features. First, time-series data for the six New England states are combined into a panel data set, and fixed effects and random effects models are used…

Difficulties facing private colleges and universities in the future are considered, with attention to the situation in North Carolina. An important determinant of the future of independent higher education will be public policy. Three major considerations include: private colleges and universities are public resources and serve a predominantly…

The extent to which financial concerns cause high-ability high school students who desire highly-selective colleges to choose less-selective institutions was investigated, as was the influence of student and parent characteristics on this decision. Data collected from 1,483 students in six cities in the United States show that the more a…

Information about higher education in California is presented with suggestions for Florida. Cooperation between the public and private sectors in California exists in many forms, including the support or opposition of legislation. For instance, private university presidents have publicly criticized as inadequate budget recommendations for state…

The question of whether private colleges are pricing themselves out of the market is considered. An analysis of the actual application patterns of a sample of high-ability students indicates that colleges and universities are not pricing themselves out of the market. Despite substantial increases in tuition and other fees over the last several…

The effects of concern about price of college and student aptitude for college upon the tendencies of parents and students to change their preference for private colleges to public colleges at the application stage of the college selection process were examined through two surveys conducted by Carleton College, Northfield, Minnesota. In one…

A study investigated the college application behaviors of students from different racial/ethnic groups (Whites, African Americans, Asian Americans, Hispanic Americans) to understand differences in the college search and choice process. Data were drawn from two large national longitudinal studies, the National Education Longitudinal Study (1988)…

This report presents the results of a study examining the effects of rapidly rising tuitions at the nation's "elite" private colleges and universities, and the impact on the enrollment of middle-income students. The paper traces the income background of Consortium on Financing Higher Education (COFHE) schools and shows how students from…

The potential value of marketing principles to help solve educational problems in higher education is addressed. Four variables that are within the decision power of those in higher education and those in the commercial world are the product, distribution, promotion, and price. The marketing concept demands that policies be built on a base of…

A presentation of a conceptual framework for viewing the admissions management process in higher education institutions and a discussion of the pricing policy process, particularly of private colleges and universities, precedes an examination of the stochastic utility model, a statistical model of the college choice process. Using student choice…