An informational videotape was used as a means to increase enrollment of qualified applicants to an undergraduate pharmacy program. Accepted applicants watched the videotape and answered pre- and post-questionnaires. Analysis of the instruments showed that students had an increase in positive attitudes towards attending college. (Author/MLW)

Student attitudes toward pharmacy faculty were measured. Areas of inquiry included faculty characteristics such as age, sex, academic rank, education, licensure, experience, teaching, research, service and credibility. Analysis of data involved a comparision of student answers for pharmacy practice and basic science faculty. (Author/MLW)

Key shortcomings in current mainstream strategies of pharmaceutical education include (1) poor integration of basic sciences and clinical curriculum components; (2) curricular information overload and resulting problems; and (3) emphasis on research over teaching and service. Students need to learn teamwork, accountability, positive practice…